PRZOOM - /newswire/ -
West Palm Beach, FL, United States, 2010/09/23 - A new medical sales performance program is launched that allows healthcare and medical sales professionals to improve their sales performance without the cost of travel and time out of the territory.
Sales Pilot Medical Sales Performance has just launched Medical Sales Online University. The online classes begin on October 18, 2010.
Those who sell in the medical device, life science, dental and pharmaceutical arenas face stiff competition and call on customers who are often resistant to spending time with sales people. Even when the sales rep does get time with medical professionals, a busy schedule and numerous distractions often prevent the customer from hearing the sales representative’s key message.
“Few medical sales professionals invest in refining and maintaining their selling skills and this is often due to the cost in terms of travel and time out of the territory,” according to Mace Horoff, President of Sales Pilot Medical Sales Performance. “Professional pilots, who are trained to a very high level, are required to undergo regular recurrent training to keep their skills sharp. Recurrent training is very beneficial for medical sales representatives as well. Medical sales professionals, for the most part, know what they are supposed to do to sell effectively to a healthcare customer, but over time, a gap develops between what they know that they should be doing and what they actually do. Effective initial and recurrent training can bridge this gap, provided that there is a way for medical salespeople to work it into a busy and unyielding schedule.”
Horoff, who delivers medical sales performance seminars around the United States and Canada, recognized the need to provide an easily accessible means for those who sells in the medical world to receive specialize medical sales training. Large companies often have their own training departments, but this still requires new hires to wait until a program is offered, and even then, large companies focus on product training, not medical sales skills. Horoff also saw the need to make training available to independent representatives and sales people employed by companies that can’t afford to fly everyone to one location for several days of training.
Sales Pilot is taking advantage of online learning technology to deliver a five week program consisting of ten one-hour long classes. The learning experience is virtually identical to what attendees experience in live seminars. The classes are highly interactive which encourages the student to participate and learn. The program includes 8 weeks of follow-up group coaching calls following completion of the classes to assist with implementation of the methodology in the territory.
Classes are conveniently scheduled 8:00 – 9:00pm eastern so as to minimize conflicts with selling time for most medical sales reps. All classes are recorded and are immediately available for review on-demand 24/7, so even those representatives who are unable to make it to a live class will have full access to the content.
Horoff points out that medical sales professionals often underestimate the return on investment that is achievable with even just a small increase in sales performance. “In most instances, a simple boost in sales volume of as little as one sale per month will pay for the program many, many times over. We provide skills that assuming good work habits, will produce sales improvement many times that. “
The cost of the 13-week program is $897 per person, with a money-back guarantee if enrollees don’t feel they will benefit after the first class session.
For more information, visit MedicalSalesTraining.com, or call Sales Pilot at 1 800-527-5131.