COLLOQUY, a global provider of loyalty publications, education and research, is launching Enterprise Loyalty in Practice, the first and only publication dedicated to the innovations and people behind the game-changing strategy of Enterprise Loyalty.
The 40-page, bi-annual supplement, to debut the week of Oct. 18, will feature interviews with top loyalty executives, insightful analyses of industry trends, and in-depth investigations into Enterprise Loyalty’s impact across industries, organizations and government entities. Among industry leaders to be featured in the first edition:
• Matthew Smith, Vice President of Marketing Services at Best Buy;
• Michelle Peluso, Chief Marketing Officer at Citigroup North America Banking Division;
• Bari Harlam, Vice President of Marketing at CVS Caremark;
• Laura Kreps and Chris Suppa, Senior Business Leaders at MasterCard;
• Brian Richardson, Vice President of Brand Marketing and Communications at Fairmont Hotels;
• Michelle Bottomley, Chief Marketing Officer at Barclaycard US.
Enterprise Loyalty in Practice will complement COLLOQUY’s existing namesake magazine, which is celebrating its 20th anniversary this year. But unlike publications that address the broader topic of loyalty marketing and programs, COLLOQUY’s Enterprise Loyalty in Practice is committed to covering the journey — the endeavor of forming an integrated focus on the importance of loyalty and cultivating value for every company stakeholder, including its customers, associates and shareholders.
At COLLOQUY, that journey is about achieving what it calls Enterprise Loyalty.
"By transforming the customer experience through analytical insights, Enterprise Loyalty is traditional loyalty with a big ’L,’" said COLLOQUY Managing Partner Kelly Hlavinka. "It means going beyond traditional loyalty marketing strategies to use data in a far more holistic way — as a means towards aligning behind the unique purpose of service. By doing this, forward-thinking companies can inform decisions throughout the organization — from overhauling their merchandising mix to their store layout to their pricing strategies — based upon insights of what is most relevant to their most profitable customers."
Designed to target director and C-suite executives, Enterprise Loyalty in Practice is available by mail (in the U.S. and Canada) as well as through a subscribers-only web site. An annual subscription is $49.50. For more information, please visit colloquy.com/enterpriseloyalty.
"Enterprise Loyalty is that elevated stage where a company taps its most vital asset — its customer data — and applies its learnings throughout the entire enterprise, from marketing to operations to finance to the CEO," Hlavinka said. "The result is a complete transformation of the customer experience, resulting in relationships that are long-lasting and profitable to both customers and corporations."
Organizations that would like to have their innovations or executives featured in Enterprise Loyalty in Practice may submit their ideas and proposals to info[.]colloquy.com.
COLLOQUY comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 40,000 global subscribers to its magazine and colloquy.com the most comprehensive loyalty web site in the world. COLLOQUY’s research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is the official loyalty marketing partner of the Direct Marketing Association, a loyalty marketing partner of the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at colloquy.com or by calling 513.248.918