PRZOOM - /newswire/ -
Melbourne, Victoria, Australia, 2010/09/16 - A new online publicity service, PR Guru, has entered the market offering small businesses do-it-yourself PR tools without the big agency price tag.
Developed by award winning PR agency, JMM Communications, PR Guru prguru.com.au lets those with little in the marketing kitty generate their own publicity and access Australian media contacts.
PR Guru features easy-to-use tools developed by industry experts with over 25 years of experience. These include:
• Media Database contact lists with extensive, up-to-date Australian media contacts;
• Press Release Writing Service and free online hosting in the PR Guru Newsroom;
• DIY Publicity Guide with step-by-step instructions and insider tips on how to generate media coverage.
Julie Morgan, director of JMM Communications and creator of PR Guru says the service fills a gap in the PR space.
“Until now, businesses with large marketing budgets could dominate by employing PR agencies to promote their product or news. Smaller or new operators missed out on exposure because they didn’t have the skills, tools or contacts,” says Julie.
“PR Guru demystifies the process of public relations, allowing everyone – from entrepreneurs to businesses with an overloaded marketing team – to easily and expertly promote their offering to targeted media contacts,” she said.
“You can pick and choose the tools you need to do your own PR. For example you might initially write your own press release, but as you get busier, you may prefer to outsource it to the experts. Our media lists are segmented by interest so that you can target the media that most suits your news. There are no on-going fees; PR Guru just offers high quality PR help when you need it”.
The PR Guru team is made up of writers and communications experts who have worked for small businesses, as well as the big end of town. Wherever possible, writers are matched by their experience to the client’s industry.
The DIY Publicity Guide is full of industry secrets. Not only does it help identify what’s newsworthy, it shows how to navigate the Australian media scene and social media world. There are tips on how to write effective media releases, how to prepare for interviews, when to send a media release, how to prepare your business for media coverage and much more.
PR Guru has been specifically designed to attract small businesses that can’t afford the price tag of reputable PR agencies. They may be tourism operators, small food producers, artists, performers, self-published writers, mumpreneurs and solopreneurs. They might even be PR agencies with an overload, according to Julie Morgan.
PR Guru is an accessible, affordable PR communications, publicity platform delivering PR media including PR tools such as media database lists and a press release writing service. For businesses wanting an insight into DIY Public relations communications the DIY Publicity Guide book includes information on how to write a press release and how to implement a dynamic PR media campaign.
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