Maptool X, an iPhone™ and iPad™ application just completed its run through Amadeus Consulting’s mobile application promotion service line. As a passionate portfolio manager, Nick Mansour, owner of Wall Street Images and the creator of Maptool X wanted to give clients and companies instant access to financial information in a meaningful, mobile and different way. He worked with graphic artists to develop a map paradigm of stock market sectors, industries and companies to visualize who the dominant players of a Wall Street industry were.
As an experienced business professional, Nick and Wall Street Images knew that the company needed a specific marketing plan for the launch of Maptool X, and approached Amadeus Consulting to handle its mobile app promotion and product roadmap. Wall Street Images was immediately a good fit with Amadeus Consulting because of our history in mobile application development, our internal search visibility experience and overall creative marketing knowledge.
Wall Street Images created Maptool X, an iPhone™ and iPad™ application that provides a visual and interactive map of Wall Street industries, which lets users compare companies within each market sector in order to make more informed investment decisions. Maptool X creates images reminiscent of old-world map styles, which helps users visually identify the dominant players in any Wall Street industry, as well as quickly extract detailed information about each company’s financial metrics, ratings, news and stock quotes. Designed for investors, teachers, and students, Maptool X gives users access to stock market research in an unparalleled format.
Using our Search Visibility and Marketing team’s vast mobile application knowledge, the team created an extensive product road map for Wall Street Images. The marketing plan included a strategy on how to target specific audiences and how to build messaging for each of the targeted audiences and channels. Additionally, it gave Wall Street Images a social media strategy designed to leverage blogs and press releases.
The mobile application promotion package included key word and search engine optimized blogs and press releases, content to be used online and in the Apple® app store, and an E-media kit with several types of content tailored to outreach to a specific list of over 100 industry and iPhone app review sites. The targeted portion of the application promotion package includes tailored outreach to top sites within the financial industry.
The Search Visibility team also created a social media research, recommendation and implementation plan on how to leverage social media to benefit, build awareness around and generate interest in Maptool X.
Wall Street Images has been extremely pleased with the entire mobile app promotion process, has seen an increase in awareness, downloads and has even garnered interest from several top financial industry websites.
On working with Amadeus Consulting on this project, Owner of Wall Street Images Nick Mansour said, “I have been extremely impressed with the Mobile Application Promotion process by the Amadeus Consulting Search Visibility and Marketing team. I felt comfortable with the collective creativity and technical knowledge that they brought to the project and have seen a huge increase in interest and downloads for my iPhone Application, Maptool X.”
About Amadeus Consulting
Amadeus Consulting (amadeusconsulting.com) is a custom software development company dedicated to creating intelligent technology solutions with successful business results. Amadeus Consulting is a Microsoft® Gold Certified Partner as well as a Silverlight™ Partner, winner of the Microsoft Office XP Challenge, and has Microsoft Partner Competencies in Custom Development, Mobility and Data Management Solutions. The company is an expert in custom software applications such as rich Internet Applications, content management systems, e-commerce, surveys, social networking sites, data collection and management, browser plug-ins, and mobile application development including iPhone™, iPad™, Windows Mobile® and Android™. Amadeus Consulting ranked in the top 25 on the prestigious Mercury 100 list of the fastest-growing private companies in Boulder and Broomfield counties for three consecutive years, and has placed on the Inc. 5000 list for four consecutive years.
About Wall Street Images
Wall Street Images was created by Nicholas C. Mansour, a portfolio manager who wanted to demonstrate his competitive advantage over other investment managers while managing pension funds for the City of Chicago. As a passionate portfolio manager, Nick wanted to give clients and companies instant access to financial information in a meaningful, mobile and different way. He worked with graphic artists to develop a map paradigm of stock market sectors, industries and companies to visualize who the dominant players of a Wall Street industry were.