More than the mechanics, Top View is a series of free relatable on-line presentations singularly focused on results-oriented communication in an increasingly virtual world.
On the second Friday of each month a new presenter shares strategies to maximize social media Return On Investment. September's presenter is Sue Otten, Director of Corporate Marketing & Brand Communications Worldwide. Sue launched AGCO’s comprehensive social media initiative less than a year ago while educating global marketing teams on benefits, policies, technologies, tips & process. Learning as she went, Sue took calculated risks to get the buzz going both internally & externally. AGCO soon was ranked along with Coca-Cola & Delta Airlines with a perfect engagement score and won her industry’s “best of” award (National Agri-Marketing Association). How AGCO become the industry’s social media thought-leader with no additional headcount or budget is revealed in the presentation, which will be live on topviewseries.com on September 10th.
Originally, 1500 business executives were expected to attend an all-day summit on August 13th in downtown Nashville--Big South Social Media Summit. Tickets sold at $250 per seat. 16 Executives who were on the front lines of their company's social media successes were booked and event planning for this ground-breaking summit at Schermerhorn Symphony Center was moving full steam ahead...and then the devastating Nashville flood happened in early May. The floodwaters caused more than $42 million in damage to the treasured Symphony Center, forcing Vaco to cancel the event. This adversity inspired the opportunity to practice what the series preaches--the power of social media. Big South Social Media Summit is now Top View Social Media Series. And it's all 100% free and open to all travelers on the information superhighway.
Social media strategy has evolved from an optional marketing addition to the place where critical conversations happen. Vaco's vision for this site is to be a resource for business community leadership everywhere. Viewers will be able to tap into video presentations from business executives who have implemented successful corporate social media campaigns. This series demonstrates tactical paths to success. Top View presenters share their insight and best practices each month in a video designed specifically for the Top View audiences.
Vaco founder, Jerry Bostelman explains " Sue's story is exactly what so many of us need to move our social media programs from concepts to reality. Businesses of all size will benefit directly from hearing how she built her robust and revenue-generating campaigns. Her strategies are simple, logical and produce real results."
Top View Social Media Series sponsors include:
- Bridgestone Americas, the world’s largest tire and rubber company.
- Bradley Arant Boult Cummings, one of the largest law firms in the Southeast with more than 380 seasoned attorneys.
- Foundations Recovery Network, a leader in Behavioral Healthcare specializing in clients suffering with co-occurring disorders.
- Emma, Web-based email marketing and communications service powering the emails and surveys of more than 30,000 organizations around the world.
-NAVTEQ, the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.
In-kind sponsors include: Mashable, the world’s largest blog focused exclusively on Web 2.0 and Social Media news and SouthComm/Nashville Post/City Paper.
"Vaco" (vaco.com) is derived from a Latin word meaning "to free yourself from a master" and was founded in Brentwood, TN in October 2002. Vaco has grown to a family of 25 offices throughout the United States and more than $110M in revenue.
Vaco has been honored with dozens of awards in its 7 year history, including being ranked by Inc magazine as one of the fastest growing companies in America for the last four consecutive years. Vaco Nashville is a proud recipient of the Future 50 award in 2005, 2006, 2007, 2008 and 2009. Founder Jerry Bostelman received the E&Y Entrepreneur of the Year for the SouthEast Region in 2007. The Vaco Nation's rapid growth continues in the face of a mending economy.
AGCO (AGCOcorp.com), Your Agriculture Company was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements, and related replacement parts. AGCO agricultural products are sold under the core brands of Challenger®, Fendt®, Massey Ferguson® and Valtra®, and are distributed globally through more than 2,700 independent dealers and distributors, in more than 140 countries worldwide. Retail financing is available through AGCO Finance. AGCO is headquartered in Duluth, Georgia, USA. In 2009, AGCO had net sales of $6.6 billion.