PRZOOM - /newswire/ -
Beijing, China, 2010/09/10 - ResearchInChina, the vertical portal for Chinese business intelligence, announces the release of a new report - China Car Navigation Industry Report, 2010.
The rapid development of Chinese automotive market has sped up the evolution of automotive navigation in China in recent years. It is expected that the car navigation market size of China will reach nearly 5.7 million sets in 2010.
In China, the factory OEM car navigation device market is dominated by Denso, Aisin, Pioneer, Alpine and other foreign manufacturers, while the aftermarket is occupied by Coagent, Luteshi, Soling and other domestic peers.
In July 2010, ResearchInChina investigated 2,823 models of 92 car brands available in Chinese mainland market and found that 606 models (a 21.47% share) were equipped with navigation devices (Standard Configuration).
As for prices, the cars equipped with navigation devices (Standard Configuration) are mainly the medium-end ones priced at RMB100,000-150,000, RMB200,000-250,000 and RMB250,000-300,000, as well as luxurious ones at the price of RMB1.0-1.5 million to RMB1.5-2.0 million.
Of the car models equipped with navigation devices (Standard Configuration), European cars take the largest portion of 36.25%, while Japanese cars, American cars and South Korean cars enjoy comparable proportions, and Chinese cars are with the least percentage.
Taking the sales of every car model into account, only a small number of cars are equipped with navigation devices in China. Compared with the developed markets in Japan, Europe and the United States, the potentials of Chinese car navigation market are far from being released.
1 Overview of Car Navigation
1.3 Industry Chain
1.3.2 Main Taches
2 Chinese Car Navigation Market Environment
2.1 Impact of China Automobile Industry
2.2 Output and Sales Volume of Cars in 2009
2.3 The Equipping of Navigation Devices to Cars in China in 2010
3 Status Quo of Car Navigation Market
3.1 Global Car Navigation Industry and Market
3.2 Chinese Car Navigation Industry and Market
3.2.2 Market Size
3.2.3 The Equipping of Car Navigation Devices
3.3 Factors Affecting Consumer Demand
3.4 Development Trends
4 Sales Channels of Car Navigation Devices
4.1 Preassembly to Cars
4.2 IT Channel
4.3 3C Stores
4.4 Car 4S Stores & Auto Parts Stations
5 Survey on Factory OEM Car Navigation Devices
5.1 Japanese Cars
5.2 South Korean Cars
5.3 European Cars
5.4 American Cars
5.5 Chinese Cars
6 Car Navigation Suppliers
6.6 Aisin AW
6.9 Beijing UniStrong
6.10 Shenzhen Seg Scientific Navigations Co., Ltd
6.11 BDStar Navigation
6.12 Hangsheng Electronics
7 GPS Chip Market and Manufacturers
7.1 Global GPS Chip Market
7.2 Global GPS Chip Manufacturers
7.3 Chinese GPS Chip Manufacturers
7.3.2 HuaXun Microelectronics
7.3.3 UniStar Microelectronics.