The honor is bestowed by the Bureau of Foreign Trade – Ministry of Economic Affairs (MOEA) in recognition of ATEN's efforts and outstanding achievements in the field of corporate branding. Although it is ATEN’s first time to participate in the event, it ranked as one of the 17 award winners, beating other established Taiwanese enterprises. The award proves that efforts of ATEN International, spanning at least three decades to date, of promoting the ATEN brand are finally paying off. Its excellent performance in corporate branding, local and worldwide, has become a benchmark in the marketing industry.
ATEN President Kevin Chen remarks, "We are glad we won the Taiwan Superior Brand Award the first time we ran for it. ATEN International has been marketing and distributing products worldwide using the brand ATEN over the years to make its vision of ‘Simply Better Connections’ a reality. With over 30 years worth of effort, we have successfully made ATEN the world-leading brand in digital connectivity and sharing, and have made ATEN International the only listed KVM supplier, as well as the most admired brand in digital connections and sharing among consumers."
Chen added, "Brand value and technological innovation have always been the drive for ATEN to emerge on the international stage. We have been working hard to promote our products worldwide using the ATEN brand over the years, and have been focusing on developing solutions for digital connectivity and sharing. Also, by accurately grasping market trends and movements, we have successfully launched niche products overseas and gradually expanded our global market. In the future, we will prioritize developing and distributing more products with innovative technologies worldwide in order to help the government brand Taiwan and thereby to create a win-win situation for both Taiwan and ATEN."
A world-leading supplier of digital connectivity solutions, ATEN has worldwide sales locations for distributing KVM products. Its sales volume is ranked top in the world. The company has accumulated nearly 700 worldwide patents for its product innovations. Since commencing operations, ATEN has been dedicated to becoming a professional supplier of highly reliable, highly flexible and highly scalable total solutions with high C/P ratios for individual and enterprise users. Along with impeccable customer service and high satisfaction rate, ATEN has established an unrivaled and irreplaceable brand asset. In recent years, ATEN products have won numerous awards from professional organizations worldwide. The company has won the Taiwan Excellence Award, and has been ranked one of Top 10 Medium Enterprises for Excellence of Corporate Social Responsibility as cited in Common Wealth Magazine. The most recent Taiwan Superior Brand Award speaks volumes of ATEN’s efforts to become an internationally renowned brand.
The Taiwan Superior Brand Award has been acknowledging deserving companies for the past seven years. It is organized by the Bureau of Foreign Trade and implemented by the Taiwan External Trade Development Council to encourage Taiwanese enterprises devoted to developing independent brands to seek niche markets and create niche brands. Taiwanese enterprises engaged in branding, with brand revenue commanding 20% or more of the combined revenues of the enterprise, or with brand revenue of up to NT$1 billion or more are eligible to run for the award. There were 70 enterprises running for the award this year. After reviewing the financial status, brand performance, brand development, branding strategy and competitive strength of participants, 17 winners were selected and honored at a luncheon held last 23 August 2010 at the Taipei World Trade Center Club.
About KVM Switches-An Essential Server Management Device
A KVM (Keyboard, Video and Mouse) switch is an advanced, hardware-based solution that allows centralized access to multiple computers easily and conveniently from a single keyboard, monitor, and mouse. A KVM switch is useful in an extensive range of environments, suitable for SOHO users, small and medium businesses, and large corporations. Fundamentally, a KVM switch allows server rooms and data centers to optimize rack space in the IT environment, reducing costs and the clutter of keyboards, monitors and mice. Additional benefits include savings in energy consumption, server racks, cabinets, and floor space. Since a KVM switch provides access to a number of computers from a central location, IT professionals are no longer running from one server to the next, thereby streamlining workflow and increasing productivity. To meet the ever-developing needs of the globalized economy and the Internet, KVM solutions now have over-IP functionality for remote management capability that better fulfills the demands of corporations who need to manage multiple server rooms worldwide.
ATEN International Co., Ltd. (aten.com) is specialized in connectivity solutions in information technology. Established in 1979, ATEN is today considered the leading manufacturer of KVM Switches worldwide. This prominent position was reached by continuously high investment in research and development, resulting in numerous patents and exemplified by the sophisticated ASIC, developed in the ATEN labs and manufactured by ATEN. The product range today covers hundreds of connectivity products, providing complete KVM solutions from entry level to the enterprise market. Among the customers of ATEN are large, companies with global operations, midrange and small businesses, as well as ambitious private users.