In his new role, Ricki will play a fundamental role in developing future sales growth, providing vision, direction and leadership of the UK sales team. Ricki’s proven sales management experience, together with a good record of achieving targets, enables him to successfully spearhead the team, providing further motivation while increasing market share in existing markets and maximising new business development opportunities.
From both an affiliate network and digital agency perspective, Ricki has worked on some of the UK’s largest and most progressive digital advertising campaigns, but also developed his experience and knowledge in parallel with the growth of performance advertising in the country. Prior to TradeDoubler, he was Business Development Director at Impact Radius, helping them to gain traction and exposure in the UK and he also led account development as Client Services Director with Affilinet. Earlier in his career, Ricki was part of the team at Commission Junction UK and was a key contributor as it evolved to become a leading provider of affiliate marketing solutions. Ricki has represented many leading brands including: ARG, Debenhams, DSG, easyCar, Eurotunnel, Expedia, First Direct, Interflora, Mothercare, Marks and Spencer, Next and Orange.
“Ricki is a real find and a true team player, we are delighted to have him on board with us and heading up our direct client sales team,” said Simon Burgess, UK Managing Director, TradeDoubler. “Ricki’s appointment, with his wealth of brand and sales knowledge, will help us further increase traction in the market and will continue to evolve significant business development opportunities.”
With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.
TradeDoubler (tradedoubler.com) is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit tradedoubler.com for further information.
For further information, please contact: Kim Lynch - Devonshire Marketing - T: 0870 7000 166
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