To be considered for the Magic Quadrant, companies had to satisfy a strict list of qualification criteria, which included annual Web CMS revenues greater than $10 million and customer references with more than 50 contributing authors and 500,000 average monthly page views. In selecting vendors for inclusion in the Magic Quadrant, Gartner chose systems on the basis of three sets of capabilities — usability, interoperability and consumability.
“Of the 17 companies selected, we are pleased that the Atex Polopoly system was singled out for its potential to optimize and monetize advertising as part of the total Web content management experience,” said Peter Marsh, Atex Senior Vice President. “Atex has been a thought leader in content and advertising management for many years, and we are proud to receive this recognition as confirmation of our success in providing robust, reliable and highly scalable Polopoly Web CMS solutions for companies that manage large volumes of information for multiple print and digital channels.”
In 2009, Atex digital revenues represented 56% of its new business, reflecting the transformation taking place within the media industry as it moves from print-centric to Web-based business models. In addition, Atex recently completed successful go-lives of its Polopoly Web CMS system in vertical markets such as online gaming, STM (Scientific, Technical and Medical), broadcast, and corporate environments.
“As we look to grow even further in new vertical and geographic markets, Atex will focus on expanding our partner network,” said Gustaf Sahlman, Atex Group Director, Digital. “We feel the Gartner report has helped to reinforce our commitment to building lasting relationships with companies that offer solutions or technology to complement our existing suite of products. Our goal is to optimize the total enterprise, and these partnerships will enable us to further develop our presence in the marketplace while continuing to meet the needs and requirements of our global customers.”
Atex Group CEO, Alan Reardon, added, “As companies look to reduce total cost of ownership, we are seeing a shift from premise-based to hosted solutions, and the Polopoly system is ideally suited for either delivery model. In addition, Atex is unique in our ability to provide contextually relevant, personalized and targeted ad delivery as part of our ‘single-view-of-the-content, single-view-of-the-customer’ platform.”
*Gartner, Inc. Magic Quadrant for Web Content Management, Mick MacComascaigh, Toby Bell, Jim Murphy, August 19, 2010.
Atex (atex.com) is the leading provider of Content Management and Advertising systems for the global media industry. Our software products are powering more than 1,000 of the most prestigious, innovative and demanding media companies across 55 countries worldwide. The hallmark of the Atex product suite is the unique ability to support end-to-end editorial, advertising, and Web content management workflows for all print, digital and mobile channels. From hosted solutions to premise-based systems for newsrooms, ad departments, and digital production centers, Atex is the company that media-rich organizations have chosen for over 37 years to help generate new revenues, reduce costs and streamline business operations.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Atex is a registered trademark of Atex Group Ltd. All other brands or products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.