Release date: 2010-08-29

Mumbai Based PR Agency Approach Communications to Foray into Celebrity Management and Engagement Services

(PRZOOM - Press & Newswire) —  New Delhi, Delhi, India, 2010-08-29 - Approach Communications, which is already working for SME, Healthcare and pharma, FMCG, Films and Entertainment, real estate is foraying into Celebrity Management and Engagement Services


The fast growing Mumbai based PR Agency, Approach Communications is already offering PR, Media Relations, Image Management, Events and Promotions, Digital PR and Internet Marketing and In- film Advertising services to its MNC and Corporate clients base, apart from other Communications services like Brand Management, Public Affairs and Lobbying services. The firm is one of the reputed PR Agency in India and has worked in Entertainment and Film PR Sector in the past serving film productions houses and some noted celebrities and personalities.

The firm has formed a division to offer Celebrity Management and Engagement Services in India to its clients, corporate companies, event management agencies etc. Approach Communications is based in Mumbai with its offices in New Delhi, Dehradun, Chandigarh, Jaipur and a rural communications outfit in Muradnagar area of Uttar Pradesh as well as a network of representatives in all the major cities of India. The pr and marketing communications agency has already chalked out a complete strategic Celebrity Management and Engagement plan for the some of its existing clients. The pr agency will work for film and sports personalities and other talent from art, culture, music etc.

Commenting on the Celebrity and Talent Management initiative, Sonu Tyagi, CEO, Approach Communications, said 'Approach Communications believes in integrated marketing communications services and we have worked in Film and Celebrity management in the past. For some time now, we have been developing our capabilities in Events, below the line promotions, online PR and Digital Marketing and celebrity management is our new initiative in this direction. We will not only offer Celebrity Management and Engagement services but we will also focus on Celebrity PR and Promotions services as well.

The firm has already signed few performing artists to market exclusively in Indian and International markets as there is demand for Indian performers and celebrities in Western countries and Dubai. The agency is also planning to sign up some bollywood personalities exclusively. Sonu Tyagi himself has worked in the film industry as an executive producer for a film in the past. The agency has already handled 5 films for In- film placements, marketing and other tie ups.

Approach Communications (, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Bajaj, Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others. The company is already having a division for Healthcare PR and Communications services and starting a new domain for Celebrity management and engagement services in India. Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films.


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 Contact name: Sonu Tyagi -
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 Contact: +91 11 64675012 / approachpr[.]
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