Frost & Sullivan will host their latest Corporate Training & Development course, Using Research to Grow Your Business, in San Francisco, CA on October 26-27, 2006. The course is designed to provide essential information to all business strategy and marketing personnel on receiving maximum ROI for every dollar spent on research.
Today most companies are drowning in market data and information or literally leaving it on the shelf to gather dust. Very few companies realize the true value of their information or use research to validate key business decisions, calculate risk or identify key growth opportunities. In any other field, prescription prior to diagnosis is 'malpractice'.
Converting data into real insight is not primarily a matter of statistical tools and techniques. It depends on clear thinking and sound methods to extract, integrate and exploit every relevant item of customer information.
Highlights of the course include understanding and using practical tools to extract maximum information from your research resources, how to conduct a research audit to evaluate what information you currently have and identify residual gaps in the information, exploring the risk of not employing market data before making every business decision and case studies and examples.
According to the University of California the amount of information generated worldwide has increased by 30% each year since 1999, so how do business executives at every level sort the key intelligence from the background noise?
“The technology and information age has provided companies with an endless amount of channels from which to gather research and market data,” according to Cynthia Galvan-Cavazos, Product Manager for Frost & Sullivan's Corporate Training & Development Team. “Today's challenge is turning that information into a return on their investment.”
This workshop will benefit anyone involved in setting business strategy, implementing organizational change as well as any senior manager who uses, wants to use or is involved in commissioning and analyzing market research. Including CEOs, Organizational Directors, Marketing Directors, Marketing Managers, Product Managers, Brand Managers, Investor Relations Directors and Managers, PR Managers and Sales Directors or Managers.
To learn more about this opportunity for your company, please email Trisha Bradley at trisha.bradley[.]frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state, and country. Upon receipt of the above information, a brochure will be emailed to you. You will be eligible for a 10% discount on ‘Using Research to Grow Your Business’ public course and a 20% discount off an In-Company version of this course from Frost & Sullivan.
“(Using Research to Grow Your Business) is a very inspiring and motivating course with lots of practical quotations and tactics which can be applied immediately,” says Cedar Global Services Senior Relationship Manager, Pascale Schuman.
Frost & Sullivan’s Corporate Training & Development team consists of top quality training consultants with relevant market expertise. Their training style is practical, insightful and inspires positive change.
Learn how to grow your business by developing the skills and expertise of your most important assets… your people.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate training built on market understanding, to move your organization forward. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage, which reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.