Free press releases distribution network?

Agency / Source: NAVTEQ North America, LLC

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



NAVTEQ Survey Shows Consumer Acceptance of Location-Aware Ads is on the Rise - Research shows 78 percent of consumers say they welcome LocationPoint™ ad services on their mobile devices and reaffirms the power of the service in driving store traffic
NAVTEQ Survey Shows Consumer Acceptance of Location-Aware Ads is on the Rise

 

PRZOOM - /newswire/ - Chicago, IL, United States, 2010/08/04 - Research shows 78 percent of consumers say they welcome LocationPoint™ ad services on their mobile devices and reaffirms the power of the service in driving store traffic.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Tracking/Navigation Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today released results of a new survey that shows 78% of consumers welcome ads on their connected mobile devices when those ads are intelligent enough to know where the end user is and can go on to guide them to nearby retailers and offers, and when the ads offset the cost of other high-value content.

Conducted by Marketing Research Services Inc. (MRSI), the survey showed that 78% of consumers are receptive to receiving location-intelligent LocationPoint ads to offset the cost of value-based content such as NAVTEQ Traffic, a six percent increase over the results of MRSI’s first round of research on the subject published in November 2009. The new round of research yielded strong indications that again underscore the power of LocationPoint in converting passers-by to paying customers.

Other findings show:

• At least 42% of respondents that were exposed to a brand recalled seeing that brand (aided and unaided);
• Thirty-one percent of respondents who reported seeing an ad on their device clicked on that ad for information to nearby locations;
• In a significant measure of impact, up to 31% of consumers seeing a specific ad went on to visit a store location; of those respondents who visited a location after seeing an ad, 53% said they did so directly because of the ad;
• Nine percent of respondents who visited a location because of seeing an ad reported it was a first-time visit to that location;
• Most desired ads were considered attractions/points of interest that provided a special offer or coupon, e.g. gas/fuel and restaurant offers.

The MRSI-commissioned research surveyed 782 respondents 18 and older experienced with using ad-enabled personal navigation devices.

Launched 18 months ago, LocationPoint harnesses NAVTEQ’s unrivalled location content and capabilities to pinpoint where consumers are, deliver ads and calls to action within a certain distance of advertised points of purchase, and guide them to the doorstep of an advertised retailer. Built-in calls to action including “click to map” and “click to navigate” bolster consumer engagement with ads, drive traffic to advertised locations and make the service unique.

“The survey indicates consumers are receptive and responsive to ads when those ads are contextually relevant. It shows strong, stable consumer acceptance of LocationPoint—and even suggests consumer acceptance grows with continued exposure,” said Christopher Rothey, vice president, advertising, NAVTEQ. “LocationPoint’s unique location intelligence is what drives that level of acceptance and make the ads measurably impactful.”

About NAVTEQ
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4700 employees located in 204 offices in 46 countries.

NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Tracking/Navigation Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: NAVTEQ North America, LLC

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Tracking Navigation - Purchase keywords tags asset tracking, fleet management / Banner Ads!.

 
  Your Banner Ad showing on ALL
Tracking/Navigation articles,
CATCH Visitors via Your Competitors Announcements!


NAVTEQ Survey Shows Consumer Acceptance of Location-Aware Ads is on the Rise

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Stella Smith - NAVTEQ.com 
866-462-8837 stella.smith[.]navteq.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any NAVTEQ North America, LLC securities in any jurisdiction including any other companies listed or named in this release.

Tracking/Navigation via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From NAVTEQ North America, LLC / Company Profile


Read Tracking/Navigation Most Recent Related Press Releases:

Safran’s SpaceNaute Navigation System Chosen for New Ariane 6 Launch Vehicle
AGI Partners with Singapore’s NTU-ATMRI to Develop Urban UTM Solutions
GE’s Marine Solutions Strengthens its Presence in ASEAN and China
Leonardo Introduces Latest Generation Active Sonar At Euronaval
Kyrgyz Republic's Main International Airport Adopts NEC's Air Navigation System Solution
MiX Telematics Introduces Industry First Connected Asset Solution
Sparta Systems Announces Silver Sponsorship and Speaking Engagement at the 11th Annual Global Food Safety Summit
MiX Telematics Showcases its Smart Solutions At CTIA Super Mobility 2016
Frost & Sullivan Highlights TSPS, Inc. for Setting the Bar in Customer Value in the North American Commercial Vehicle Smart Parking Services Market
Curtiss-Wright Adds 90-Day Underwater Locator Beacon (ULB) Support to Crash Protected Recorder Family

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  JobsWare.com

Visit  BizJobs.com

Visit  Triggr & Bloom







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today