Responsys, Inc., a leading global provider of on-demand email and cross-channel marketing solutions, today announced the release of the 2010 Email Design Look Book, which recognizes innovative email marketing designs and superior copywriting from 20 leading business-to-consumer and business-to-business brands.
“Our team reads tens of thousands of email marketing messages every year to stay current on trends and gather new ideas to give our clients an edge in the inbox,” said Aaron Smith, Director of Creative Technologies at Responsys. “We created the Look Book to share some of the emails that really stood out in the minds of our employees over the past year.”
The 2010 Email Design Look Book includes promotional, newsletter and triggered emails from business-to-consumer and business-to-business brands from the U.S., Canada, Brazil and England. Leading brands recognized include: Adobe Systems, Amazon.com, Ann Taylor, Banana Republic, Beach Park, Bumble & Bumble, The Canadian Tourism Commission, Email Experience Council, Fred Flare, Giggle, Goop, Harry & David, Horny Toad, Kenneth Cole Productions, Nike, Pottery Barn, Salesforce.com, Selfridges, Urban Outfitters and Uncommon Goods.
Each email highlighted includes a screenshot of the creative, the date it was sent and the subject line, plus a commentary from a Responsys designer, copywriter, account manager or executive on what makes the message outstanding.
“Congratulations to all the brands that were included this year,” said Lisa Harmon, Director of Creative Services at Responsys. “Your work is sure to inspire other email marketers to create new email programs and to experiment and innovate with the designs and copywriting of their future email campaigns.”
Responsys (responsys.com) helps the best companies in the world execute highly effective marketing campaigns across key interactive channels – email / mobile / social / web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ Cross-Channel Lifecycle Marketing model, its top-ranked on-demand application suite, and award-winning services deliver the highest ROI and fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Southwest Airlines, StubHub, and UnitedHealthcare.