PRZOOM - /newswire/ -
Chicago, IL, United States, 2010/08/02 - With the launch of its new site, online broker TradingBlock is creating a more intuitive investing environment to help investors find investment strategies that match risk-reward and portfolio risk objectives.
By creating an easier, more intuitive investing environment, the firm is looking to help investors find investment strategies that match their risk-reward objectives so they can better understand and balance portfolio risk. To get clients acclimated, TradingBlock is engaging investors by directly addressing risk and the inherent fear people have of investing.
“There’s a certain fear people have of their own money,” notes Steve Hoffman, TradingBlock’s VP of Product Development. “Even if you discount today’s volatility and general uncertainty, we think this has always been the case. And that can result in costly investment decision making. So we’re really focused on reducing fear so people can engage and stay engaged with their money regardless of what the market’s doing. Investors need to remember that while market risk destroys wealth, it’s also a primary driver behind wealth creation.”
To help get its message across, the company is designing a web site built for regular investors.
“Most online investing sites are stripped-down versions of institutional trading platforms that, because of their opaqueness, actually perpetuate investor fear and reduce engagement,” notes Tom Heffernan, TradingBlock’s VP of Marketing. “With this, and the lack of time most self-directed investors possess these days, our objective is to build a platform that doesn’t take a financial degree to operate or require hours of training or legwork to find and execute your next investment idea or strategy.”
TradingBlock is focused on delivering solutions that help active stock investors balance risk and manage performance for the long-term. Through a series of new and intuitive scanners, analytics and risk-balancing tools the company intends to introduce over the next few months, TradingBlock hopes investors gain greater insight into risk and possible strategies they can deploy for enhancing portfolio returns and maintaining portfolio value.
Chicago-based TradingBlock (tradingblock.com) is a technology-driven online brokerage on a mission to help self-directed investors identify new strategies for generating portfolio income, balance portfolio risk, and save time. Through its tools and services, the company is developing a more intuitive online experience to help investors find and develop new strategies to create, grow and manage their investments. Member FINRA, SIPC, NFA and CBOE.