Free press releases distribution network?

More news: Direct Marketing
Agency / Source: COLLOQUY

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Quebec Shoppers Stay Loyal to Established Retailers for Now – Retail Report - COLLOQUY Canadian retail loyalty index reveals IGA and Jean Coutu remain strong in Quebec, but Walmart encroaching in other categories
Quebec Shoppers Stay Loyal to Established Retailers for Now – Retail Report

 

PRZOOM - /newswire/ - Montréal, Québec, Canada, 2010/07/26 - COLLOQUY Canadian retail loyalty index reveals IGA and Jean Coutu remain strong in Quebec, but Walmart encroaching in other categories.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Despite the fact that discount retailers are attracting more customers, more often, in all regions of Canada, shoppers in Quebec profess the most loyalty to established stores such as IGA, Jean Coutu, Sears and Canadian Tire, suggesting that deep discounts are not the only way to Quebecers’ hearts and wallets. Neither, however, is customer service. In fact, the importance of customer service in driving shopper loyalty in Quebec has dropped by 25 percent since 2008, falling from first place to third place behind competitive price and quality products, according to the COLLOQUY Canadian Retail Loyalty Index, a study of 3,500 Canadian shoppers.

"While the recession has played a major role in driving consumers to low-price stores across Canada, Quebecers stand out for the loyalty they continue to profess to well-known, mostly Canadian retailers," said Kelly Hlavinka, Managing Partner of COLLOQUY and author of COLLOQUY Canadian Retail Loyalty Index and COLLOQUY Partner. "Despite this loyalty, giants like Walmart have shown that low prices can be a major factor in driving shopper frequency and loyalty, so established retailers in Quebec must stay focused on identifying and satisfying their customers to protect their position, or even stay alive," she added.

The Loyalty Shift
When asked for the factors that most influence their loyalty to a retailer, consumers across Canada revealed a major shift in their views since 2008, with the importance of customer service dropping by 18 percent overall, and 25 percent in Quebec. By contrast, in 2008, virtually all regional and demographic groups ranked customer service the most important factor in gaining and keeping their loyalty, with competitive price finishing a distant second.

Despite the large drop in the importance of customer service as a loyalty driver, the Quebec experience pales in complexion to the United States, where a similar study by COLLOQUY reveals that low prices have become even further entrenched since 2008, leaving little room for retailers to win on anything but price.

The Winners
The COLLOQUY Canadian Retail Loyalty Index asked respondents a series of questions to measure how often they shop at leading retailers (frequency), as well as how loyal they feel to those retailers (loyalty). The results illustrate a growing shift to discount retailers and low-price warehouse stores, though well-established retailers with strong brands and loyalty strategies continue to be well-represented.

Winning Retailers in Quebec:
Loyalty Frequency
Grocery IGA IGA
Pharmacy Jean Coutu Jean Coutu
Department Store Canadian Tire Walmart
Mass Merchant Sears Walmart

Outside Quebec:
While Walmart dominates across Canada in the retail categories of Department Store and Mass Merchant, in contrast to Quebec, discount grocers such as Safeway, No-Frills and Zehrs, and low-price pharmacy options such as Zellers, Walmart and Costco are leading in Ontario and the West. Atlantic Canadians continue to frequent and profess loyalty to Sobeys (grocery) and Shoppers Drug Mart/Pharmaprix (pharmacy), though discounters like Atlantic Super Store and Walmart are gaining fast.

"In the United States and parts of Canada, brands built on low prices have rocketed to the top in nearly every category. In Quebec, the news is much better for retailers like Jean Coutu, IGA and Canadian Tire that have built loyalty programs into their offering to win customers rather than simply promising the lowest price," said Hlavinka.

Winning strategies for the new retail normal
Since there can only be one low-price "leader" and given the risks to retailers associated with continuous price cuts, the COLLOQUY Canadian Retail Loyalty Index suggests the following strategies for retailers:

• Be wise about where you can win. While retailers may not be able to beat Walmart on price, there are other places to win, from selection to in-store service. Better yet, retailers can win by knowing and understanding their most profitable customers and what they want.
• Deliver more value. While the recession hangs on, promotions aimed at a retailer’s best customers and partnerships can augment the value customers receive in return for their loyalty.
• Collect the customer data you need to succeed. By casting the net wide and collecting customer data, retailers can ensure their communications, pricing and product selection hit the bullseye with their most profitable customers.
• Look local. Examine additional marketing opportunities within a tighter range of store locations to court nearby customers, and to attract new and previously infrequent shoppers.

About the COLLOQUY Canadian Retail Loyalty Index
The COLLOQUY Canadian Retail Loyalty Index asks consumers to name the brands to which they feel the strongest loyalty, and seeks to learn more about the drivers of that loyalty, regardless of the presence or structure of a formal customer loyalty program. The 2010 Index surveyed 3,500 Canadian consumers.

About COLLOQUY
COLLOQUY comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry. Owned by LoyaltyOne, COLLOQUY (colloquy.com) has served the loyalty-marketing industry since 1990 with over 30,000 global subscribers to its magazine and colloquy.com the most comprehensive loyalty web site in the world. COLLOQUY’s research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is the official loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons online or by calling 513.248.9184.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: COLLOQUY

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


Quebec Shoppers Stay Loyal to Established Retailers for Now – Retail Report

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Jennifer Hills / Amy Davidson 
416-920-9000
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any COLLOQUY securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From COLLOQUY / Company Profile


Read Direct Marketing Most Recent Related Press Releases:

Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  NAKIVO, Inc.

Visit  JobsWare.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today