With the June launch of BOOKtheJerseyShore.com, finding the ideal vacation rental is right at their fingertips. As the site’s name implies, visitors can book properties online immediately via credit card, so there’s no risk of spending another holiday week at home doing chores.
Owners Martha Curren Kin and Tony Kin – themselves Jersey residents and owners of two beach properties – realized there was a void in the Jersey Shore travel industry, and they decided to fill it.
“We saw an immense opportunity, not only for us but for the Jersey Shore as a whole,” said Martha Kin, a veteran of the marketing industry. “We’re more than just an online rental bookings site, we’re the online vacation resource for the Jersey Shore. Initially, we’re focusing on four popular tourist areas – Atlantic City, Ocean City, Wildwood and Cape May. Our goal is to eventually feature properties and towns along all 127 miles of the Jersey coastline.”
“In fact,” added Tony Kin, “we’re the first and only website dedicated to creating an online booking service for the Jersey Shore. Instead of driving to the shore, or just browsing online, guests can make actual online reservations. Availability is updated continuously, so potential renters can see what is available day or night.
“It’s a win-win situation,” he said. “Property owners like the idea that they can attract guests from regions hours away, and guests can feel comfortable they will get what they expect.”
Site features include:
- a property search function allowing visitors to select location, date, number of bedrooms and bathrooms, bay or ocean locale, pool, pet-friendly and elevator access
- an interactive quiz to help vacationers determine which destination is best suited to their preferences
- virtual tours – exterior and interior – of beach properties
- an overview of each shore town
- activities, calendar of events, specials and more
The Kins have done their homework – literally. Having recently studied for and passed the New Jersey real estate exam, they now are licensed real estate agents. Maria L. Fitzpatrick, ABR, GRI. Fitzpatrick is the broker/owner of Seashore Realty, as well as the broker of record for BOOK the Jersey Shore.
“We’re a lot like the online dating services,” said Martha Kin. “We’re the ultimate matchmakers. We match vacationers with their dream rental properties at the Jersey Shore.”
About BOOK the Jersey Shore
Great Shore Vacations, LLC, known as BOOK the Jersey Shore, is a New Jersey licensed real estate brokerage company owned and operated by Martha Curren Kin and Anthony C. Kin; Maria L. Fitzpatrick is the broker of record and owner/broker of Seashore Realty, LLC, Rio Grande, NJ. Both offices are located at 1119 Rt. 47 South. BOOK the Jersey Shore is a member of the Southern Shore Region Tourism Council, Ocean City Regional Chamber of Commerce and the Vacation Rental Managers Association. The Kins have a combined 50-plus years of business experience; Martha Curren Kin was most recently president of Lenox Collections in Langhorne, PA.