These are areas with immense growth potential due to the saturation of voice services.
"The submarine cables that are being deployed will mitigate bandwidth shortages witnessed in the country," says Frost & Sullivan Research Analyst Mervin Miemoukanda. "The key drivers of this market are high disposable income, a vibrant tourism industry, the increasing demand for mobile broadband and multimedia, and the diminishing costs of handsets."
New analysis from Frost & Sullivan (wireless.frost.com), Mauritian Mobile Communications Market, finds that the market earned revenues of $174.00 million in 2009 and estimates this to reach $271.00 million in 2016. The technologies covered in this study are 2G (CDMA/TDMA/GSM), 2.5G (GPRS/EDGE), 3G (CDMA2000/WCDMA) and 4G (fully IP-based integrated system).
If you are interested in more information on this study, please send an email to Patrick Cairns, Corporate Communications, at patrick.cairns[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
"The low levels of Internet and fixed-line penetration rates in Mauritius mean that there are still growth opportunities in the country," says Miemoukanda. "Furthermore, the mobile communication market has witnessed significant growth in terms of subscribers after the liberalisation of the country’s telecommunications market in 2003."
However, with a mobile penetration rate of 82 per cent in 2009, the Mauritian mobile communications market is near saturation. Competition is intense and operators find it challenging to retain their customers and acquire new ones.
"The absence of substantial subscriber growth in the future will lead to higher churn rates and increasing operator marketing expenses to mitigate it," says Miemoukanda. "Therefore, operators need to find new methods to maintain their margins at the existing levels."
The mobile operators are expected to improve the quality of services with continuous infrastructure investment such as call-switching capacity to develop innovative solutions like SMS-based services, and to initiate managed services by outsourcing non-core businesses such as network maintenances. These strategies help step-up the demand for mobile services and consequently the subscriber and revenue growth.
"Operators should also look at methods to offset the loss in voice revenues by promoting infrastructure sharing," concludes Miemoukanda.
Mauritian Mobile Communications Market is part of the Mobile & Wireless Growth Partnership Services programme, which also includes research in the following markets: Southern African Mobile Communications Market, West African Mobile Communications Market, East African Mobile Communications Market, Mozambican Mobile Communications Market, and Central Africa Mobile Communications Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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Mauritian Mobile Communications Market / M572