Every year more than 7 million tons of containerized freight and other ocean cargo exports and imports pass through Miami Florida on their way to or from more than 100 countries and 250 ports around the world. And every year, another 2 million tons of air freight is flown in to or out of Miami International Airport. Add to that the countless number of commercial and industrial shipments coming and going though South Florida via truck or rail, and it's easy to see why the Port of Miami is called the "Cargo Gateway of the Americas" ...and why in and around MIA you'll find a bustling trade support infrastructure comprised of more than 1,000 freight forwarders and almost 250 customs brokers like Promptus, LLC.
Incorporated in 2001 by veteran logistics experts and Hispanic businessmen Julio Desangles, Ramon Perez and Milton Tejada, global freight forwarder Promptus LLC has relied on web marketing to build its growing international business base almost from day one. In 2007, they retained Miami web designer Bruce Arnold of WebReDesignMiami.com to replace their original web pages with search-optimized, W3C standards compliant XHTML/CSS that delivered top rankings, qualified traffic and many new customers. And this year, recognizing that the World Wide Web Consortium's Semantic Web initiative is ushering in a new wave of Internet computing devices like the Apple iPad which mandate Flash-free presentation and HTML5/CSS3 validation, Promptus again called on Bruce Arnold to get their website ready for "Web 3.0".
"Promptus provides solutions that touch on all aspects of the supply chain," company co-founder Julio Desangles explained. "Our goal is to turn companies' logistics challenges into real competitive advantages, and our marketing mission is to deliver that message to as many prospects as possible." On the Web, maximizing market exposure has always been about achieving and maintaining high visibility in search engines like Google, Bing and Yahoo. With the rise of social media, Web 2.0 expanded that requirement to include social networking sites like Facebook, Twitter and YouTube. And now, Web 3.0 is redefining the rules for "getting found":
The advent of the Semantic Web brings with it a new wave of issues and opportunities for Internet marketing and ecommerce. The implications for business websites are both pervasive and permanent: Aggressive optimization and appealing aesthetics will no longer be enough to assure web success or even online survival. Web pages--i.e. their source code, programming and stylesheets--must be "machine-friendly" underneath as well as "people-friendly" on the surface. Their format and behavior must be compatible across a broad range of devices and applications, just as their layout and content must be compelling to as many qualified prospects, clients and customers as possible. And websites whose resources do not comply with all W3C coding standards and WAI accessibility guidelines ... or whose templates do not separate content from format and behavior ... will severely limit their traffic and conversion potentials.
"When we decided to update our website to take advantage of Web 3.0 technologies," Desangles declared, "we knew that we could count on Bruce Arnold and WebReDesignMiami.com to do the job. Once again, they delivered!"
About Promptus LLC & PromptusLLC.com
Promptus, LLC is a global freight forwarder and a licensed, bonded and insured NVOCC (non vessel operating common carrier). Headquartered in the international commerce hub of Miami Florida, they provide worldwide shipping and cargo logistics solutions. PromptusLLC.com offers specialized regional expertise for import and export shipments from and to the Caribbean and Latin America along with the capacity and coverage to transport almost any kind of freight almost anywhere.
About Bruce Arnold & WebReDesignMiami.com