Disinfectant offerings in the hand hygiene segment are particularly significant as they help prevent various hand-transmitted viruses such as methicillin-resistant staphylococcus aureus (MRSA), C.difficile and norovirus. Product innovation in terms of efficacy of the disinfectant, it's dispensing and compliance monitoring offer numerous lucrative market opportunities.
New analysis from Frost & Sullivan (medicaldevices.frost.com), Western European Disinfectant Gels and Scrubs Market, finds that the market earned revenues of $440.1 million in 2009 and estimates this to reach $671.4 million in 2016. The products covered in this research service are hand disinfectants, skin and mucous membrane disinfectants and instrument disinfectants.
"The increased awareness on hand hygiene is driving the Western European disinfectant gels and scrubs market," says Frost & Sullivan Research Analyst Beulah Devadason. "Hand disinfection is the most important aspect of controlling HAI and doctors, nurses, and healthcare workers are required to adhere to hand hygiene practices in order to minimise the risk of infection and enhance patient safety."
The use of alcohol-based hand rubs with 70 to 90 per cent alcohol provides adequate protection against most pathogens. However, spores such as C.difficile cannot be eradiated with alcohol. Therefore, there is a vital need to focus on technological innovation to improve efficacy of disinfectants in terms of the spectrum as well as time length of antimicrobial activity.
However, pan-European brand recognition and market penetration are not easily achievable due to the domination of existing tier-I market participants and the varying standards and regulations within the Western European region. Manufacturers should favourably influence the perception of local governing bodies that impose regulations for individual regions across Western Europe.
"Establishing brand recognition through clinical trials and participation in hygiene initiatives are the best ways for the market participants to promote their product in the competitive disinfectant gels and scrubs market," explains Devadason.
Brand recognition by participation in public health initiatives and the gaining of public and governmental approval through rigorous clinical testing by manufacturers will lead to a strong revenue growth.
"With the market opening up various avenues for disinfection solutions, companies need to provide a total solution rather than a number of products," concludes Devadason. "The integration of products and services should be pursued to market disinfection products."
If you are interested in more information on Frost & Sullivan's latest analysis on the Western European Disinfectant Gels and Scrubs Market, please send an email to Katja Feick, Corporate Communications, at katja.feick[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
Western European Disinfectant Gels and Scrubs Market is part of the Medical Devices Growth Partnership Services programme, which also includes research in the following markets: Infection Surveillance Systems Market in Europe and Easter European Trends for Disinfection and Sterilization Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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Western European Disinfectant Gels and Scrubs Market / M578