PRZOOM - /newswire/ -
Pittsburgh, PA, United States, 2010/07/20 - The MAGNET Global Network of independent advertising agencies continues to build its international strength with the recent addition of Heaven Eleven, a full-service advertising and marketing firm based in Moscow, Russia.
Heaven Eleven is one of six marketing and communication companies that comprise EMCG – Eurasian Marketing Communications Group – the largest, independent agency group in Russia, providing marketing services, brand consulting, event marketing, interactive and media services. While each agency has core competencies, all collaborate as needed for their clients’ benefit.
“We believe there’s a great deal of difference between local and global thinking,” said Alla Rudneva, managing director of Heaven Eleven. “Risk comes from thinking locally and not knowing what the global perspective is. Local expertise that converts to global knowledge – that’s what we need from each other. To paraphrase John D. Rockefeller, ‘It’s better to earn one percent of 100 people’s advice and expertise than 100 percent of my own efforts.’ That’s why we looked for a like-minded community to join, and compare what we do and how we do it. We’ve found that in MAGNET,” Rudneva added.
The growing interdependence of the world’s economies underscores the value of organizations such as MAGNET, according to Executive Director Cheri Gmiter. “Many of our members are doing work today that requires expertise and contacts far beyond their locations. A partner such as Heaven Eleven represents tremendous opportunities for our members in Russia and Asia, and for Heaven Eleven to expand its footprint as well. I know our members and their clients will benefit from this new collaboration.”
About Heaven Eleven
Heaven Eleven (emcg.com) is a full-service agency providing analysis, strategy, planning, creativity and project management, to create effective integrated communication programs for clients. The goal is to help clients enhance their customers’ brand experience, understand purchasing decisions and solidify relationships, so as to develop life-long customers. The agency, with nearly 40 employees and annual income of more than $6 million USD, serves clients in a variety of industries including automotive, home appliances, food and personal care products. Key clients include Mars, LG, Philip Morris, Infiniti, Nissan and Hotpoint.
Heaven Eleven is one of six marketing and communication companies that comprise EMCG – Eurasian Marketing Communications Group – the largest, independent agency group in Russia. Formerly part of the TBWA Network, EMCG traces its roots back to 1993.
About MAGNET Global Network
Providing global experts and local expertise, MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the Network, and new agencies are carefully screened before membership is granted. Currently comprised of nearly 40 agencies and affiliations, MAGNET (magnetglobal.org) is always seeking to add leading independent agencies throughout the world.