Surge Research, a leading public relations research specialist firm, today announced it will begin fielding its omnibus survey offering every day of the week to purposely meet the needs of communications and public relations professionals. The rapid, reliable and cost-effective omnibus survey offering allows communications professionals to gain a deeper understanding of consumer perceptions on any topic, product or trend.
“The complex, shifting nature of the public relations and marketing communications industry requires a focused, scientifically-valid research solution that can field a survey in a timely and efficient manner," said Andrew Edwards, Chief Executive Officer of Surge Research, Inc. “The expansion of this service directly reflects invaluable insight from our PR Survey Team, which consists of accomplished researchers and Vice President level communications professionals.”
Omnibus surveys and polls are census-based studies of 1,000 or more American adults, ages 18-64. Surge Research’s PR Survey Team leads all omnibus survey projects, which include complementary brainstorming sessions, questionnaire development, data analysis and formal review of press materials to ensure accuracy of all the data findings. The team’s robust PR experience crosses signature industries and sectors, supporting PR programs in technology, healthcare, public affairs, corporate, financial services, consumer, social media and travel. Members of the Surge Research PR Survey Team previously excelled at some of the largest global PR agencies, including Edelman, Fleishman Hillard, Ruder Finn, Ketchum and Porter Novelli.
“When a company wants to uncover immediate perceptions about a public policy issue, health concern, the newest tech gadget or latest social networking craze, an omnibus study can quickly provide evidenced-based data,” Edwards continued. “We equip PR professionals with robust media-genic insights that generate attention and exposure for brands, campaigns or services.” To learn more about Surge Research’s omnibus survey offering and the company’s research solutions for the public relations industry, please visit the website.
About Surge Research
Surge Research, Inc. (surgeresearch.com) is a leading global marketing research firm providing qualitative and quantitative research expertise and capabilities extending across all areas of marketing, communications, advertising and business. Surge Research offers multifaceted market research services including, omnibus surveys, public relations surveys, focus groups, competitive intelligence, customer satisfaction surveys, social media and social networking analysis, employee surveys, in-depth interviews, tracking studies and advertising research. For more information, please call 347-283-8276.