Release date: 2010-07-19
 

NAVTEQ Voice™ Now Available in Argentina
 

(PRZOOM - Press & Newswire) —  Buenos Aires, Argentina, 2010-07-19 - Incorporating local pronunciations enables more intuitive navigation system guidance

   
 

NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that the NAVTEQ® map for Argentina now includes local voice phonemes.

This content greatly enhances navigation system functionality by enabling navigation systems using NAVTEQ Voice data to provide audible guidance for over 40,000 specific street names, signs and administrative areas using Argentinean pronunciations.

For example, many navigation systems provide generic, audible directions such as “turn right” or “stay to the left.” With the integration of voice phonemes into the NAVTEQ map, navigation systems can offer the correct pronunciation of specific spoken directions such as turn left onto Avenida Corrientes, then right onto Libertad. Additionally, because the NAVTEQ map database does not contain abbreviations, it avoids the confusion of AVENIDA (a-ve-ni-da) being pronounced as AVE (a-vi) that can found in less sophisticated transcription software. Another, end-user benefit is easier destination selection. Navigation systems enabled with NAVTEQ Voice can offer end-users the option of speaking the address of their destination into the system providing a hands-free interface.

“Results from NAVTEQ’s proprietary market research revealed that over 70% of users of in-vehicle navigation systems stated that the quality and clarity of voice guidance would be a factor in their selection of a navigation system", stated Cindy Paulauskas, vice president NAVTEQ, Americas map and content products. “Using local geographic analysts with knowledge of the streets, administrative and destination names is key to providing a quality end-user experience.”

NAVTEQ field teams work with a variety of resources from local tourism boards to government offices, to confirm correct local pronunciations and interpretations of abbreviations. They then employ a unique method of transcribing the voice data that includes manually checking all transcriptions. The end result is highly accurate data that can interpret, correct and alternate pronunciations and other variants.

This attention to detail supports the integration of geoqualifier functionality. Geoqualifiers improve end-users’ experiences by changing the pronunciation of words based on the geographic location of the device. For instance, in Argentina words with “LL” are either pronounced “sh”, “y” or “i” depending upon the region. Due to the robustness of the NAVTEQ Voice phoneme dictionary, the navigation system can provide the preferred regional pronunciation once the device has identified the location of the end-user.

“The adoption of global positioning systems (gps) technology in Argentina is creating tremendous opportunity for Personal Navigation Devices (PND) and hand-set manufacturers,” stated Helder Azevedo, general manager - Latin America, NAVTEQ. “And the ability to develop differentiated navigation and location-based services using content like NAVTEQ Voice can be instrumental in fueling the success of these new services and solutions.”

NAVTEQ has 30 employees located in Argentina. In addition to collection and production support, technical customer support is available in the Argentine office to assist customers in working with the NAVTEQ map database. Because NAVTEQ standardizes their map database to a single global data specification, customers can more easily reinvest development efforts used for bringing product to market for Argentina into applications to enter markets in other countries. This becomes extremely useful in South America where in addition to Argentina NAVTEQ provides maps for Brazil, Chile, Colombia, French Guiana, Peru, Uruguay and Venezuela.

About NAVTEQ
NAVTEQ (navteq.com) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4700 employees located in 204 offices in 46 countries.

NAVTEQ and NAVTEQ Voice are trademarks in the U.S. and other countries. All rights reserved.

   
 

Agency / Source:

 
 
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  Related Link:
 Contact name: Stella Smith - NAVTEQ.com
  Related Link:
 Contact: 866-462-8837 / stella.smith[.]navteq.com
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