The system was installed by DDS Poland, a certified Scala partner. DDS Poland, which also manages the platform for the Co-Op, recently implemented similar digital signage systems for Alior Bank and Bank Zachodni WBK.
Over the past decade, larger banks have begun filtering into the smaller, more remote villages that traditionally have been dominated by the Co-Ops. Competing against the significantly larger marketing departments and budgets has been difficult for the Co-Ops, resulting in a considerable loss in market share.
“We needed a solution that was cost-effective, yet innovative enough to grab our clients’ attention and clearly communicate the benefits of working with us versus the larger banks,” said Jacek Marmulewicz, Vice President of the Board for Commerce at BS in Olawa, Poland. “Scala and DDS Poland delivered that solution. Together, they have given us the ability to deliver sophisticated, branded, dynamic content that combines text, graphics, video, and real-time information to our clients and prospects. Our Co-Op now appears unified, modern and in-touch with our clients’ needs.”
The full options system consists of four BSTV display modules per bank outlet. All four screens can display the same message simultaneously, or each screen can be programmed to broadcast different content that can be integrated into one display function or work as an independent solution. The banks can either display Co-Op-wide news and information or share market specific service updates and local news. The platform currently supports sales and customer service operations in 22 outlets of several Co-Ops. Without needing to add any additional marketing staff, the Co-Op banks are now able to unify all marketing activities among all outlets.
Scala and DDS Poland made it possible for the Co-Ops to modify the digital content easily through intuitive menus and a dedicated user website. All authorized bank employees can send content updates and input via the Internet to the operator, who can then quickly and easily implement the changes. Co-Ops now can produce and modify commercials instantly, as well as provide infotainment, including weather forecasts, local and international news, up-to-date foreign currency exchange rates and content from selected RSS feeds. The quality of these ads and news feeds is on-par with any competing bank, large or small.
“This network combines information from the cooperative banks and news feeds in single displays. DDS’ full-service approach eliminates any extra work or investment from the banks and guarantees high-quality, dynamic content,” said Oscar Elizaga, Vice President of Scala, EMEA. “I am very pleased that Scala was chosen to power this network and that it was able to support the project as it developed into a multi-site communication channel.”A case study containing images and more information on this network is available at scala.com/.
About DDS Poland
DDS Poland Sp. z o.o. (ddspoland.com) specializes in the implementation of digital signage systems using a highly qualified team of Scala engineers who deliver best-in-class service to a range of clients on some of the most advanced projects of their kind. They offer a complete turnkey solution from design and implementation to management and servicing. In order to further enhance their proposition, DDS has recently enhanced its design studio to increase its capacity and capability to produce custom content for digital signage networks. This full-service offering provides their clients with an optimal model for working in partnership and to realize mutual success.
Driving more than 500,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.