bizM3, a leading mobile marketing technology company, announced today it will be handling the mobile marketing for Action Sports Retailer (ASR) Marketplace in San Diego when it stages next, August 13-15, 2010.
ASR Marketplace will be offering pertinent updates on relevant content to specific event participants. ASR attendees will receive up-to-the-minute reminders on various educational seminars provided by the Board Retail Association (BRA), and informative reminders on various events during the event such as contests, seminars and fashion shows.
“We are proud to provide this type of advanced communication to ASR’s attendees,” says Hank Mondaca, Sales & Marketing Strategist of bizM3. “Mobile marketing will enhance the entire tradeshow experience for all participants.”
Through printed and promotional materials, as well as social sites, ASR will ask all interested individuals to text ASR to 67777. Once contacts “opt-in”, they are now registered to receive ASR alerts and reminders. True to common mobile marketing practice, users will always have the opportunity to opt-out of any campaign by responding STOP to 67777. Registered users will also be sent mobile links to live sites to view from their mobile devices. These sites will contain information such as a list of current exhibitors and their floor location.
ASR Marketplace links action sports retail buyers looking for the latest products for the upcoming season with over 750 brands. Biannually the surf/skate lifestyle and fashion industries invade San Diego to conduct business and preview lines for the upcoming seasons. ASR Marketplace provides an authentic and efficient forum for buyers, sellers, media, and the investment community to conduct business and move the action sports industry forward.
“We’re hoping to provide immediately relevant information to people on the go will benefit everybody attending ASR this August. Buyers and exhibitors alike will know what’s happening throughout the busy day at ASR,” says ASR Marketplace Marketing Manager, Leanne Milliken.
bizM3 (bizM3.com) is a leading mobile marketing technology company that provides the solutions and tools that can help you advance your advertising campaigns and deployment strategies. bizM3 mobile solutions allow marketing campaigns to be planned and launched by marketers in minutes, allowing timely alerts containing mobile coupons, special offers, rewards, text-2-win announcements or links to mobile websites to be deployed and tracked with all the analytics needed to make the decisions necessary for the best ROI.
About ASR Marketplace
ASR (ASRbiz.com), produced by Nielsen Expositions, is a full service tradeshow company whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 29th successful year, ASR gathers over 800 action sports brands and approximately 6,000 retail buyers and decision makers two times a year, with spring and summer/fall season shows in San Diego.
About Board Retail Association (BRA)
The Board Retailers Association (boardretailers.org) is a non-profit trade association representing over 550 action sport retailers in the surf, skate, snow, wake, kite and wind industry with over 3,000 storefronts across the country. East and West Coast retailers formed the Board Retailers Association in February 2003. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business.