Point of Reference, the industry thought leader in customer reference management solutions, announces the immediate availability of new, enhanced nomination functionality in ReferenceStor™, their customer reference management solution. The new feature provides a self-nomination option to customers, and enables customer reference programs to more effectively leverage their sales force, and their partners to identify new customer advocates who are willing to participate in customer reference activities.
This functionality allows a nomination form that has been configured specifically to meet the customer’s needs, processes and branding guidelines to be easily incorporated into partner portals, sales portals, corporate websites, and even community sites. Customer reference programs can then use this tool as a cornerstone to campaigns to their sales team, their partners or their customers. Once the nomination is complete, the nominations flow directly into ReferenceStor to become part of existing activity workflow. The new feature also has organization and contact de-duplication functionality, and field-by-field decision mapping.
“Establishing a consistent source of new customer references is the life blood of a customer reference program, and we recognized the need to provide the channel to accommodate any possible lead, inside or outside of our system,” said President and CEO David Sroka. “The functionality makes it easier for customer reference managers to leverage a broader team to cultivate customer references.”
As is the Point of Reference model, this new functionality is part of the core ReferenceStor functionality and, as such, is completely configurable and available to all clients for a minimal, one-time setup fee.
About Point of Reference®
Point of Reference (point-of-reference.com) provides a full complement of customer reference management solutions to organizations determined to cultivate and capitalize on high value customer relationships. Primary business lines include ReferenceStor™, a hosted customer reference management software solution, and TruPoints™, recorded content development services based on a well-honed interview methodology. With Point of Reference, clients can finally orchestrate coordinated customer reference activities, inject references into sales and marketing opportunities with less time and hassle, and build a library of 24/7 available customer references to end burn-out.