In today’s turbulent environment, affordable and effective education for biopharmaceutical sales representatives can seem out of reach. Responding to this growing perception, CMR Institute has launched ‘Simplicity’, a new outreach campaign to raise awareness among busy pharmaceutical and biotech professionals that cost-effective and flexible delivery of educational resources is attainable.
As part of the ‘Simplicity’ campaign, CMR Institute is waiving the cost of one module (regularly $40), providing a no-cost opportunity for representatives to try out the latest CMR Institute curriculum and better understand the value of applying that education towards their professional development.
CMR Institute’s research has shown that today’s pharmaceutical representatives are seeking more flexible, streamlined learning opportunities that fit in with their busy lives.
Representatives are also seeking educational options that are specialized, thus bringing quicker value in the field.
“Educated representatives play an important role in patient health, and offer tremendous value to physicians and healthcare decision makers. But, it is no secret that they often hit barriers, either personal or professional, that they feel prevent them from taking full advantage of the opportunities out there,” says Cherie Hicks, President and CEO of CMR Institute. “Amidst a multitude of challenges like the tough economic climate, busier-than-ever schedules, and a misperception of inaccessible resources, representatives need to know that there are affordable, effective, and efficient learning resources available to them. And, that they have some measure of control over how far they can advance their professional development and careers.”
CMR Institute’s latest survey showed that representatives look to learning tools and applicable resources to work through physician access issues as well as develop a stronger clinical knowledge and a deeper understanding of issues important to today’s physician.
In response, CMR Institute this year has launched an expanded curriculum to meet the specific needs of representatives, bringing significant enhancements to the organization’s non-branded education solutions:
Online Professional Development Library
This on-demand resource allows professionals to access hundreds of modules within industry-relevant topics. This professional development library includes streamlined online modules that are just 30-45 minutes in length.
A new line of targeted training is offered with specialized certificates that can be completed in less than 30 hours and offer training in key specialty areas – Diabetes, Disease Management, Managed Healthcare, Management Development, and Value-Centric Selling.
Designed for sales representatives and managers, these new advanced programs offer shorter units of learning, multiple options for earning credits and flexible paths of study to build expertise and value faster.
“Professionals face more challenges in today’s healthcare environment so we have expanded our offerings to be more conducive to their busy lives and to continue to provide them with the training and knowledge they need to maintain valuable partnerships with physicians, continue the exchange of information, and support the delivery of optimal patient care,” says Hicks. “We want to make these new offerings as accessible as possible to professionals and are offering one module at no cost so that representatives can see the value and ease firsthand. CMR Institute is committed to providing opportunities to biopharmaceutical representatives and will continue to offer promotions and discounts so that representatives can advance their professional development as well as bring additional value to clinicians.”
CMR Institute will waive the cost for one module, per student, for a limited time. To enroll for free, or for more information about the ‘Simplicity’ campaign, visit the website.
CMR Institute (cmrinstitute.org) is the leading independent provider of non-branded education for the pharmaceutical, biotech, and medical device industries and has educated more than 150,000 professionals. Founded in 1966 by physicians in response for a need to increase therapeutic knowledge through scientific education, CMR Institute offers professional development and ongoing continuing education for representatives, managers and other professionals. Its expert content is developed and updated by leading industry experts and distinguished thought leaders from prestigious universities and academic medical centers, and includes key education on science, disease management, ethics, and leadership. CMR Institute’s not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare.