Free press releases distribution network?

Agency / Source: PointRoll, Inc. | Gannett Co., Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



PointRoll, Oddcast Partnership Takes Augmented Reality Advertising to the Next Level - Barrier-free personalized Brand Experience allows consumers with webcams to participate
PointRoll, Oddcast Partnership Takes Augmented Reality Advertising to the Next Level

 

PRZOOM - /newswire/ - New York, NY, United States, 2010/07/05 - Barrier-free personalized Brand Experience allows consumers with webcams to participate. NYSE: GCI

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and the leading provider of digital marketing solutions, and Oddcast, the leader in user-personalized participation marketing, today announced advancements in augmented reality (AR) technology that will enable advertisers to reach consumers in a way that eliminates extra steps and puts the consumer directly in the middle of the experience. Through the partnership, PointRoll will integrate Oddcast's AR technology into PointRoll display advertising banners, presenting a unique AR experience for consumers and brand advertisers.

While existing AR technology requires users to use a "marker" for the webcam, such as a printable image or barcode, in order to manipulate movement of the AR experience, Oddcast and PointRoll eliminated this requirement by allowing the user's face to act as that marker. This technology advancement signifies innovative and unique opportunities for agencies and advertisers, where individuals with webcams can seamlessly become immersed -- and participate -- in a branded AR experience. For example, a car manufacturer can create an AR environment that mimics a new car model's interior where users can examine the interior freely, almost as if they were physically sitting inside the car.

The launch of the PointRoll/Oddcast Barrier-Free Augmented Reality offering demonstrates a new way for agencies and brand advertisers to easily deploy AR environments for personalized brand experiences. These engaging experiences offer a breakthrough solution for brands seeking innovative ways to create lasting impressions.

"Our partnership with Oddcast represents the tremendous opportunity for agencies and advertisers to connect with audiences in a personalized and branded fashion," said Jason Tafler, CEO, PointRoll. "With this technology we not only keep audiences' attention but also increase their participation and engagement with the brand. As a result, brands create a stronger connection between the advertiser and consumer."

"Oddcast continues to innovate, each quarter, with new user-generated, social and participation marketing technologies," said Adi Sideman, CEO, Oddcast. "Our partnership with PointRoll is a perfect fit, as PointRoll always stood for user-friendly, hassle-free, highly-personal experiences."

For more information and a demo of the PointRoll/Oddcast Barrier-Free Augmented Reality, please visit getmeinthead.com/.

About Oddcast Inc.

Oddcast is the leader in user-personalized participation marketing. The New York-based company provides end-to-end solutions powered by proprietary video, photo, 3D, voice and avatar platforms, enabling brands to amplify customer engagement throughout the social net; the company's recently launched distribution division guarantees user engagement levels. Oddcast has powered some of the Internet's biggest viral hits, it serves dozens of fortune 500 brands, driving millions of monthly participates via a hosted web service. For more information, including information on the company's innovative participation marketing campaigns, log on to oddcast.com or call 212-375-6290.

About PointRoll

PointRoll (pointroll.com), a wholly-owned subsidiary of Gannett Co., Inc. (gannett.com), is the leading provider of digital marketing services and technology. PointRoll enables advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, and social campaigns. Delivering both the art and science of the digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. Serving more than 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable online advertising campaign results.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: PointRoll, Inc. | Gannett Co., Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


PointRoll, Oddcast Partnership Takes Augmented Reality Advertising to the Next Level

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: PointRoll.com 
1-800-203-6956 marketing[.]pointroll.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any PointRoll, Inc. | Gannett Co., Inc. securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From PointRoll, Inc. | Gannett Co., Inc. / Company Profile


Read Marketing/Newswire/PR Most Recent Related Press Releases:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today