PRZOOM - /newswire/ - Scottsdale, AZ, United States, 07/05/2010 - Victoria Trafton, Referral Institute Master Trainer and Owner of the Phoenix, Arizona Referral Institute franchise, was selected to receive the President’s Award from the Referral Institute International Conference in Santa Rosa, CA.

Victoria was given the highest award for contributions because she embodies the principals taught by Referral Institute. She consistently contributes to the success of her clients and to other franchise owners by helping them implement referral systems that bring more business.
“I have been fortunate and proud to receive the top producer award twice in the past 3 years. That award can be earned by hard work and good business practices. This award is based on how you contribute to others and how they value your contribution. I am most proud of this award because of what it represents,” said Trafton.

Victoria received the award in Santa Rosa, CA, June 4th at the International Conference of Referral Institute. Keynote Speaker for the event and presenter of the award was Dr. Ivan Misner, Founder of BNI, International.

About Victoria Trafton
Victoria provides consulting and training to local entrepreneurs so they can grow a large referral business. Victoria is also a “Master Trainer” for Referral Institute enabling franchise owners and trainers to offer more programs as profit center for their businesses. She is a certified professional Behavioral and Values Analyst and teaches franchise owners around the world to train their clients on recognizing and leveraging behavioral style to generate more referrals.

Prior to joining The Referral Institute, Victoria had a successful career in marketing and sales in the high-tech industry and in computing systems research and development in academia at Stanford University. Through her experiences she has taken her passion for business to help people generate more business through referrals. As a Referral Institute franchise owner, Victoria generates her own business by referral, and shows other companies how to do the same.

Her contributions to the Phoenix Valley and to Referral Institute have been widely recognized. Darren R. Patoni, President, The Information Technology Workshop (ITworkshop.com ) shares his insights into Victoria’s contributions, “Victoria Trafton is a Master of her craft. She knows how to execute the fundamentals of a referral flawlessly. Her training has been essential in helping our organization develop an effective referral marketing strategy and put it into practice. This has enabled our company to be more efficient and productive throughout the sales process so we can stay on target.”

Active in local chambers and business organizations, she is a dedicated member of the Phoenix business community and committed to contributing to successful growth and economic development in that area.

About Referral Institute
Referral Institute (referralsinstitute.com) is the world’s leader in helping entrepreneurs create Referrals For Life®. The Referrals For Life® program helps entrepreneurs cultivate business practices and create a referral marketing plan to promote and market their business to get more referrals. This referral marketing plan, when implemented, allows the entrepreneur to have more time, create more business without cold calling or expensive advertising, and create strategies for referral business.

The Referral Institute is a franchise company with over 50 regions on four continents. Locations include Australia, Canada, Germany, Ireland, New Zealand, the United Kingdom, Norway, Finland, Denmark, Sweden, France, the Middle East and the United States.

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