PRZOOM - /newswire/ -
Lymington, Hampshire, United Kingdom, 2010/07/05 - Following a period of strong co-operation over the past five years, during which time Berthon have strongly increased average annual sales of Linssen Yachts into the UK market, Linssen has decided to be consistent in its corporate marketing.
“For example, our advertising and trade fair stands in the Netherlands, Belgium, Germany and France have been fully harmonised and are managed centrally from our headquarters. Our own events, the Linssen Yachts Boat Show in winter and the Linssen Summer Festival, which take place in our unique Linssen showroom and boatyard facilities in Maasbracht, are becoming more important by the year. It is furthermore our intention to establish LINSSEN UK, with its own showroom and demonstration facilities.
All these measures are aimed at expressing our unique ‘Linssen ambience’. The Southampton Boat Show will signal the start of our UK campaign,” says Yvonne Linssen (MSc), Sales & Marketing Manager for Linssen Yachts BV. “We would like to thank Berthon for our successful cooperation, which will certainly continue with respect to technical support and brokerage. Present Linssen owners can depend on the customary after-sales service.”
Accordingly, from July 1st 2010, new Linssen Yachts enquiries in the United Kingdom will be handled directly by Linssen Yachts of Maasbracht at the contacts below.
“We have enjoyed working with likeminded family owned Linssen; both companies have an incredibly strong balance sheet and this allows each of us to concentrate on our core businesses. Berthon’s international brokerage and new boat sales reach has increased over the recessionary period, through its offices in Golfe Juan (S France), Palma (Spain), and Berthon USA in Newport Rhode Island.” said Sue Grant; MD of Sales at Berthon.
About Berthon International
Berthon International (berthonusa.com) is a well known yacht brokerage that specialises in high quality sailing, motor and performance yachts from 40 to 120 ft. Berthon offers professional advice and help on all aspects of a yacht sales and acquisition, with over half of its business being repeat. Berthon International has offices in the UK, France, Spain and the USA.