PRZOOM - /newswire/ -
Indianapolis, IN, United States, 2010/06/30 - Patent-pending technology in NitroMojo gives sales and marketing teams insight into prospect/customer behavior - NitroMojo.com.
Introducing NitroMojo, a revolutionary new lead management system. First conceived by advertising agency executives to measure marketing return-on-investment, the SaaS platform is now publicly available and includes patent-pending, automatic Voice of the Customer follow-up, a feature not found in any other product on the market.
Voice of the Customer (VOC) functionality allows businesses to automatically follow-up on leads and customers in the NitroMojo database at time intervals determined by the company. VOC feedback is then routed within the organization to individuals who can act on the results. VOC survey questions are customized to the organization, but can be used to determine the following (and much more):
• Why a product was purchased or not purchased;
• What competitors are getting market share;
• What the time frame for purchase is;
• Who is the individual within the organization with buying power;
• What products have been purchased or are in the pipeline to purchase and associated revenue;
• If there are product or customer service issues that need to be addressed;
• How distributors are selling products and if they’re being loyal to a company’s brand.
“Many lead management systems say they close the loop between sales and marketing, but how can this really be done without input from the customers and prospects,” said Debbie Pierce, NitroMojo President. “VOC gives another ‘check and balance’ in the marketing and sales process to figure out why leads are or aren’t converting into sales. This information is invaluable when companies are determining how to improve processes and make better marketing budget decisions to increase their bottom lines.”
NitroMojo also offers two other unique features including revenue-based ROI measurement (as opposed to ROI only being measured by responses, hit or clicks) and a patent-pending method for distribution channel management. Organizations will now be able to see, down to the dollar, which distributor sales reps are converting leads for them and which are not.
“CEOs and Boards of Directors don’t care how many people clicked on your website if they aren’t converting to sales,” Pierce continued. “Basing ROI on revenue allows marketing teams to see what are the most profitable tactics, not just which ones get the most buzz.”
These features accompany other native NitroMojo functionality, including:
• Lead capture;
• Lead scoring;
• Lead routing;
• Lead filtering;
• Contact management;
• Comprehensive reporting;
• Customizable dashboards.
Developed by marketing and sales veterans, the team at NitroMojo knows it takes more than a software system to effectively synchronize these two functions of an organization. Therefore, NitroMojo doesn’t just offer functionality but also a consulting arm that is included with every NitroMojo implementation to ensure adoption and success.
To download the eBook “7 Best Practices in Lead Management” or to learn more about NitroMojo, visit the website.
NitroMojo (nitromojo.com) is a sales and marketing optimization engine that collects lead information from marketing campaigns, scores leads, routes them to sales people, helps manage the distribution channel and measures marketing ROI. Unlike any other system on the market today, NitroMojo also includes automatic Voice of the Customer follow-up which utilizes customer and prospect feedback to help companies make more intelligent sales and marketing decisions and increase their bottom lines.