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celum Introduces Flexible Web-to-Print and Brand Management System - With celum DYNAMO companies can dramatically reduce external agency costs
celum Introduces Flexible Web-to-Print and Brand Management System


PRZOOM - /newswire/ - Linz, Austria, 2010/06/30 - With celum DYNAMO companies can dramatically reduce external agency costs.

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celum, a leading provider of enterprise digital asset management solutions, introduced today celum DYNAMO, a ready-to-use system for Web-to-print and brand management.

Structured brand management is a major challenge for companies with multiple divisions, sales partners and geographically distributed offices. A brand management portal is the foundation for improving transparency and process efficiency, as well as ensuring the consistency of brand implementation.

Using celum DYNAMO companies are able to quickly deploy a brand management portal, enjoying its benefits within days, even when integrating with an existing intranet. The platform ensures the brand compliant usage and editing of layouts in the different media formats. Document creation, review and approval processes, or print jobs, are automatically started and controlled from a customized user interface. This central platform for brand management and content distribution ensures compliance with corporate design guidelines and approved content.

celum DYNAMO supports the creation, editing, translation, adaptation, distribution, management and publication of marketing literature, brochures, leaflets, posters, and corporate stationery using Adobe InDesign documents. Using celum DYNAMO approval processes can be carried out online and in a collaborative manner, within a company, as well as with external agents and sales partners. The platform supports the process starting either from creative, or production, wherever coordination and approval procedures can be most effectively streamlined.

“Our customers use celum DYNAMO to automate and accelerate marketing processes- and reduce external marketing costs. By using celum DYNAMO Austrian railways (ÖBB) anticipates achieving cost reductions of hundreds of thousands of Euros each year”, states Michael J. Kräftner, CEO of celum. “Companies using celum DYNAMO can expect to produce marketing materials up to 90% faster. The time and effort required by personnel involved in the creation process is reduced by up to 75%. Simple changes can be made by users directly, without any involvement from an external agency...resulting in cost reduction for external agency fees of over 60%.”

celum DYNAMO can be integrated easily in existing customer infrastructures and enterprise portal platforms, including Microsoft SharePoint. Customers can also get complete, customized brand management portal solutions from celum and specialized celum partners.

celum DYNAMO is available now as Software as a Service (SaaS).

About celum
celum ( is an Austrian software company that develops enterprise digital asset management solutions. celum products automate and accelerate communication, marketing, and sales processes and thereby reduce costs. The company was founded in 1999 and has been producing standard software solutions since 2004. The company, with headquarters in Linz employs over 55 people and has offices in Vienna, Essen, Paris, Rome and San José. More than 380 customers in 28 countries and over 350.000 users rely upon the celum software to deliver efficiency in digital asset management. celum customer references include CDU, CreditSuisse, Hochtief, L’Oréal, Migros, Universal Music, voestalpine, Volkswagen and Carl Zeiss.

Corporate Contact:
celum GmbH, Michael J. Kräftner, CEO
T: +43 (0)732 716529 0

Media Contact:
Birgit Jordan
T: +49 (0)171 221 7975 / media[.]

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celum Introduces Flexible Web-to-Print and Brand Management System

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