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Telepresence Vendor BrightCom Details Benefits of Enterprise Class Video Conferencing Infrastructure - BrightCom discusses the benefits of enterprise class software based infrastructures for telepresence and video conferencing systems, as opposed to MCU and firmware based systems, for easier IT management
Telepresence Vendor BrightCom Details Benefits of Enterprise Class Video Conferencing Infrastructure

 

PRZOOM - /newswire/ - Huntington Beach, CA, United States, 2010/06/21 - BrightCom discusses the benefits of enterprise class software based infrastructures for telepresence and video conferencing systems, as opposed to MCU and firmware based systems, for easier IT management.

   
 
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As telepresence and video conferencing solutions increase in popularity for everyday business communication and vendor systems become more interoperable with SIP and Cisco’s new proprietary standard Telepresence Interoperability Protocol or TIP, it is important for businesses to understand how these systems align with their overall IT infrastructure for optimal management and maintenance.

According to Bob McCandless, CEO of BrightCom, “In a typical enterprise organization, there are three major areas IT management control. These include user/endpoint management, physical hardware management and security. When managing a telepresence or video conferencing system within an enterprise organization, it is critical that the conferencing infrastructure is inherently integrated with these three areas allowing for a more efficient control for IT administrators.”

BrightCom, the performance leader in integrated telepresence and video conferencing solutions, approaches its offerings with an enterprise class, server based infrastructure that combines with process based conferencing endpoints. This creates a client/server model that provides the highest level of flexibility and scalability and ensures the most up to date upgrades for video conferencing standards and features. Traditional telepresence and video conferencing vendors that use Multipoint Control Unit (MCU) infrastructure paired with firmware based conferencing endpoints are limited in directory integration and scalability. In order to achieve the same level as a client/server model, these systems require additional hardware to purchase and maintain outside of an existing enterprise server infrastructure.

“MCU based infrastructures grouped with firmware based conferencing systems are very similar to the firmware based cell phones of yesterday,” continued M. McCandless. “These need to be replaced once new features are released. Client/server infrastructures and processor based conferencing systems parallel smart phone technology, in that they can be easily upgraded with the most recent and up to date standards and features with little management.”

BrightCom’s Visual Collaboration System (VCS) is the conferencing server (network appliance) that incorporates system administration, security, endpoint management, firewall/NAT traversal, video and audio broadcasting and a full set of web conferencing and data sharing functionalities all in one system.

With this approach, BrightCom’s VCS is able to integrate easily into the three major areas of IT management in an enterprise organization.

Some examples include:

End User and Endpoint Management: Processor based endpoints like BrightCom’s have the advantage of leveraging existing corporate directories. Corporate LDAP directories can feed into login systems for end users to enter the online meeting interface or administrative console. Password standards and automatic password renewals are also easily updated and managed via the enterprise directory. In traditional MCU and firmware based systems each endpoint device has its own table directory dial list that requires separate upgrading each time conference rooms or users are activated or deactivated. In BrightCom’s client/server architecture, all endpoints automatically register with the server when activated and are added to every other BrightCom endpoint’s dial list in the network. Multiple LDAP directories can also be supported when bridging between multiple company networks. Finally, client/server infrastructure integrated with existing email servers provides advantages for automatic updates to meeting notifications and scheduling.

Physical Hardware: Physical hardware management is also critical to the conferencing infrastructure. Within the client/server software based approach updating the server with enhancements and new features of the server, endpoints and end user interfaces is automatic. Hardware uptime is also manageable with continuous automated backup to the network. In BrightCom’s VCS, administrators can remotely shut down or reboot conference endpoints at specifically scheduled times or spontaneously if necessary.

Clustering conferencing servers together is also important for fault tolerance, load balancing, fail over and least cost routing. In a non server/client environment clustering is not an option. A single MCU is required to handle all of the encoding and decoding as it processes both video and data video streams for all endpoints. In a client/server environment, several servers clustered together can balance the amount of processing for video broadcasts and data presentations.

Security: In business communication, security for video and data content and transport of content is one of the most important areas of IT management. In a client/server infrastructure multiple layers of security are offered. Some of these inclined the ability to require logins for the online meeting interfaces and the administrative console, Transport Layer Security (TSL), Secure Socket Layer (SSL) and standard web encryption schemas to protect the video broadcasts and data presentations over public or private networks.

The ability of the client/server infrastructure to stay current with changing security standards is also a benefit. No touch upgrades of all the telepresence or video conferencing endpoints and web clients makes updating the server easy to manage. In opposition to this, traditional MCU or firmware based endpoints need to be replaced in order to have the most up to date enhancements or features.

Other security issues that can be easily managed with software based infrastructure include role based permissions for document management and content access and modification. Using the client/server architecture can easily allow for adding or removing relationships and roles dictating who can open and share specific documents, images or video clips. With firmware and MCU based conferencing systems, content management and role based security cannot exists since all data is streamed as video through the H.239 protocol.

Mr. McCandless concluded, “Overall, in comparing client/server infrastructure and processor based conferencing endpoints with traditional MCU and firmware based endpoints the client/server architecture provides a lower total cost of ownership and significant savings over a period of time. BrightCom customers have been able to keep their servers upgraded and managed for 5 years and will be easily upgraded with the newest TIP standard. Businesses with MCUs and firmware endpoints will need to replace their systems in order to be up-to-date with industry standards.”

BrightCom June Sales Promotion: BrightCom recently announced a June Sales Promotion giving away free ClearView HD Mobile Video Conferencing Cart solutions to customers. Offer requires purchase of the BrightCom Visual Collaboration System. Please call 877-483-9737 for more information.

About BrightCom
BrightCom (BrightCom.com) specializes in creating flexible and affordable video and telepresence conferencing solutions. With unique enterprise class integrated data and video conferencing solutions, BrightCom offers a wide range of options to connect people and content from home offices, mobile devices, desktops or conference rooms.

 
 
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Telepresence Vendor BrightCom Details Benefits of Enterprise Class Video Conferencing Infrastructure

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Contact: Victoria Sauer - BrightCom.com 
877-483-9737 sales[.]brightcom.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any BrightCom, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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