PRZOOM - /newswire/ -
Ahmedabad, Gujarat, India, 2010/06/17 - Studying the requirement of the Small and Medium business enterprises in India, OpenERP has launched an exclusive CRM package which will be able to optimize their expenses and provide benefits by turning CRM systems efficient.
Understanding the small and medium industries, they like to optimize their expenses and keep their cost on business processes to a bare minimum. Be it an Enterprise Resource Planning system or an investment on a related business processes like CRM,SCM etc the corollary works the same. This was the area where Open Source had a role to play. OpenERP with its ERP processes were able to revolutionize and as some say helped in laying a level playing field in aligning individual business process requirement for small and medium organization that we should all consider.
The growth of small and medium industries in the Indian market has brought the requirement for products like CRM which helps such organizations is managing their customer pool all done at a very low cost.
OpenERP's CRM system is a generic system which enables group of people to efficiently manage leads, opportunities, tasks, issues, requests, bugs, campaign, claims, etc. The key areas of any marketing activity like communication, identification, prioritization, assignment, resolution and notification are done very easily.
OpenERP ensures that all cases are successfully tracked by users, customers and suppliers. It develops automated reminders, escalating the request, triggering specific methods and lots of others actions based on the various rules in different organization.
The users dont have to do anything special, they just can send email to the request tracker. Open ERP will take care of thanking them for their message, automatically routing it to the appropriate staff, and making sure all future correspondence gets to the right place.
Lets take an example of a Transport Company which has a group of vehicles running at specific intervals throughout the day. Not only we can group our customers based on their customer loyalty points, designations, possible leads etc but also we can manage both inbound and outbound calls via the system. We can manage marketing campaigns during seasons or summer vacations through OpenERP. Also it enables us to create mass email and mass SMS if there are specific offers to the travellers based on any specific destination.
Thus, OpenERP's CRM module has the flexibility to work as per various organizations leaving behind some customizaton which is based on the organizational activity and its structure.
The entire cost of the CRM package has been priced very low which includes consultation, implementation, configuration and training and support.