Rovi Corporation (NASDAQ: ROVI) today announced its new offering for advertisers and agencies, the Rovi Advertising Network. The Network bundles guide advertising on the Rovi ad platform and third-party interactive TV platforms to extend audience reach even further under one integrated and scalable ad buy. Rovi Ad Network enables marketers to launch, manage and measure campaigns across leading interactive TV platforms in up to 15.8 million U.S. households currently. When combined with the distribution of Rovi technology through third parties, Rovi reaches over 30 million households in North America, one of the largest interactive TV advertising footprints on the market today.
In today’s fragmented and complex media environment, advertisers and agencies are faced with the challenge of reaching a consumer audience that is consistently being distracted by a countless array of home entertainment options and a multitude of devices. The Rovi offering provides marketers with the ability to advertise in an uncluttered environment via the guide, reaching a captive and engaged audience actively looking for new television programming. The Rovi Ad Network aggregates advertising units across multiple guide platforms—Rovi and others—extending distribution and reach under one ad buy. The creative for this advertising purchase comes in multiple content forms – standard portals, video portals and dynamic portals designed to provide an immersive consumer experience. Supported with static banners, long and short form video content, graphics, text, interactive content and microsites, the Rovi Ad Network portals can link to direct purchase, response and consumption right from the guide.
"There is large pent up demand by advertisers to engage in advanced television advertising that moves beyond today's typical 30 second commercial, while meeting their real world needs including scale, ease of deployment and capable reporting," said Bill Niemeyer, Senior Analyst with The Diffusion Group. "Solutions that provide this will deliver value for advertisers today and help move the advanced TV advertising market forward."
“Often used an average of 8 times and 10 minutes daily, Rovi guides offer advertisers a way to reach engaged and active consumers,” said Corey Ferengul, EVP, product management and marketing, Rovi. “The Rovi Advertising Network brings together guides from multiple sources. This simplifies the process for advertisers by allowing them to apply their campaigns against a broader distribution and reach multiple types of TV viewers, transcending time-shifting, while also working with a single partner.”
Rovi Advertising Network Offerings:
• Standard Portal: Consumers can record, set a reminder, watch content or learn more about a product or promotion, enabling consumers to instantly tune-in to content, schedule a recording, or learn more about a product or promotion;
• Video Portal: Consumers can click on the interactive banner by the guide, leading directly to video content or links to VOD folders on other cable platforms for deeper audience engagement;
• Dynamic Portal: Consists of video, graphics, text, programming and/or interactive content, offering consumers a variety of content choices accessed directly from an interactive banner by the guide, differentiating product and enhancing the consumer experience with a variety of user-driven content choices.
The Rovi Advertising Network integrates established reporting and measurement capabilities from Rovi. Through its deep relationships with MSO and third-party research companies such as Kantar Media, Rovi is able to provide detailed and advanced set top box (STB) ad campaign data including insights into guide usage. Additionally, Rovi offers trafficking and performance reporting and in-depth post campaign analysis as part of measurement metrics provided to advertisers. These measurement capabilities have shown that 78% of STBs with a guide are used to access the guide on a weekly basis and about one third of TV viewing time was a result of choices made from the guide – a compelling example of how the guide can be an effective advertising platform.
About Rovi Corporation
Rovi Corporation (rovicorp.com) is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.
Rovi holds over 4,400 issued or pending patents and patent applications worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom.
Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent annual report on Form 10-K for the period ended December 31, 2009 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at sec.gov). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.