Shoppers Can Now Consult Friends About Products and Purchases in Real-Time
Internet Retailer Conference and Exhibition, Chicago, Illinois, — NetSuite Inc. (NYSE: N), a leading vendor of cloud computing business management software suites, and Fluid, Inc. a provider of digital shopping software, custom design and strategic consulting, today announced that the new NetSuite Ecommerce cloud platform incorporates key components of Fluid Social, a comprehensive social shopping platform. These features enable retailers to place a complete set of social shopping features directly into their product detail pages including embedded chat, email, and Facebook functionality, allowing shoppers to consult their friends about products and purchases in real-time. The new added functionality enables NetSuite Ecommerce merchants to increase conversion rates, provide consumers with a way to obtain instant feedback on merchandising choices, and build valuable prospects.
"Social media has revolutionized the way people communicate online. Now, NetSuite and Fluid are revolutionizing the way people do business online," said Baruch Goldwasser, NetSuite Director of Ecommerce. “The new add-on has created true social media commerce for our merchants."
Adding Fluid Social to NetSuite Ecommerce stores is fast and easy. Once adopted, customers can consult trusted contacts about products and potential purchases without leaving the site. Customers are guided by friends and family to the products they like, while the merchant builds brand exposure among the larger social network. Beyond the individual sale, merchandisers can capitalize on the interaction history. Spirited discussions are likely to generate valuable product suggestions, and customers can be targeted with follow-up campaigns. This expands the scope of the social media experience beyond the initial sale, keeping multiple customers engaged with the merchant and each other over a long, valuable relationship.
Because the SuiteCloud platform offers unparalleled open access to third-party developers, NetSuite can offer a peerless ecosystem of specialized sales, marketing, merchandising, and payment capabilities. By combining end-to-end search engine marketing with the power of a complete front- and back-office solution, NetSuite stands alone in the enterprise management space by providing Ecommerce vendors with the full suite of functionality necessary for a profitable, nimble, and sustainable business.
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