Horizon Forest Products and Long Floor have announced the recent addition of Matt Strader to Inside Sales of their Charleston branch. In his role, Strader will be responsible for handling counter and phone sales, ensuring overall customer satisfaction, and building and maintaining customer relationships to secure future sales.
Prior to joining Horizon Forest Products and Long Floor, Strader was an Account Manager for Decor Corporation where he was responsible for outside and retail flooring installation sales and project management. He has a degree in Business Administration from Southern Wesleyan University. Strader says that he was attracted to Horizon because of its stability within the construction industry.
“I’m excited at the opportunities that await me at Horizon,” says Strader. “I hope to become a great inside sales team member and look forward to working my way up to the next level.”
Charleston Branch Manager, Wes Vicars, says that Strader was the ideal candidate for this position since he not only possessed proven sales experience, but also prefinished flooring experience. Both, he says, are important to ensuring the highest level of customer support and satisfaction.
“When we look to add members to our sales team, we want someone who understands the sales process and the importance of establishing and maintaining trust with our customers,” says Vicars. “Matt was not only able to bring that kind of experience to the table, but his knowledge of prefinished flooring allows him to hit the ground running and offer our customers a level of expertise that will result in a better buying experience.”
Vicars adds that Horizon Forest Products and Long Floor are always looking to grow within the industry and into other markets. To do that successfully means expanding their current sales team with talented and qualified professionals.
“Our overall marketing strategy was to get someone with a prefinished [flooring] background so we could grow in that area,” says Vicars. “Bringing Matt in allowed us to increase our customer service level for day-to-day business. Matt is a great addition to our team, and we’re certainly excited to have him with us.”
About Horizon Forest Products and Long Floor
Horizon Forest Products and Long Floor (horizonforest.com) offer customers over 75 years’ of industry experience and one of the most comprehensive inventories of pre-finished and unfinished hardwood flooring, floor equipment, abrasives, finishes, fasteners, and accessories in the mid-Atlantic Region. With locations in North Carolina, South Carolina, Maryland, and Virginia they offer one of the largest selections of exotic and hard-to-find flooring.