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GPE Engineering Contractors Paves iPad-Ready Road to Success with Web 3.0/Miami Web Design - How one South Florida construction and engineering contractor leverages Semantic Web design to maximize marketing returns in recessionary times
GPE Engineering Contractors Paves iPad-Ready Road to Success with Web 3.0/Miami Web Design

 

PRZOOM - /newswire/ - Miami, FL, United States, 2010/06/02 - How one South Florida construction and engineering contractor leverages Semantic Web design to maximize marketing returns in recessionary times.

   
 
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As of last week, the market cap of Apple Inc. is now larger than that of Microsoft and second only to ExxonMobil. The fact that their new W3C standards-based iPad tablet computer, just introduced in April, already has a user base measured in millions and growing is a key contributor to their phenomenal success.

What does your website look like on an iPad?
Don't expect to find the answer to that question on any of the faux "iPad emulator" phishing sites that have sprung up. The only way to know for sure is to load your website on an iPad yourself, or have someone with an iPad load it and take a screenshot for you. Either way, what you see may not be what you expect. Especially if your website contains flash without fallback, or worse yet, you have an all-flash website.

Such is the case for several competitors of Miami/Hialeah-based Gonzalez Pavement Equipment Inc.--also known as GPE Engineering & General Contractors, or simply GPE. On the iPad, some of their competitor websites show no navigation panels ... others have gaping holes in their home pages ... and one displays only as a blank, black screen. But such is not the case for GPEENG.com, their new "Web 3.0 Ready" website designed by WebReDesignMiami.com/.

The recession has been hard on construction and engineering contractors in South Florida as elsewhere. But according to GPE Vice-President Antonio "Tony" Reyes, "...GPE has been able to navigate through this economic hurricane and keep the majority of its employees on board due to its ability to adjust to changes in the market, and to the commitment and hard work of all employees and management." The degree of that commitment and the results of that hard work pervades the web pages of GPEENG.com. And WebReDesignMiami.com, Bruce Arnold's Miami-based Semantic Web (Web 3.0) design boutique, has made sure that the GPE message will be delivered to the broadest possible audience.

The web page source developed for GPEENG.com passes all seven tests of "Web 3.0 readiness", making it "iPad-Ready" and then some. It consists of W3C/WCAG-validated tableless HTML5 and CSS3 with Unobtrusive Javascript generated by custom-coded dynamic PHP for the LAMP platform (Linux/Apache/MySQL/PHP). This professional standards framework and coding discipline separates content from format and behavior and thereby optimizes efficiency, accessibility and search engine indexing potentials. The completely custom website template leverages contemporary design conventions, such as 1024-pixel screen display optimization and PNG layered gradients, and features integrated tools to facilitate browser branding, bookmarking and social media marketing. Ajax/jQuery technology was applied to create a random engineering projects display on each page with asynchronous updates, and VA4Most.js powers the optional W3C-compliant HTML5 audio. Also, an integrated content management system (CMS) will enable the GPE team to add to their projects gallery and make many of their own modifications going forward.

As GPE's Tony Reyes attested, "We are very excited about the new website and the exposure it will bring. It makes us proud to have chosen Bruce and his staff to lead us into the future of web design. Bruce made the complex and arduous task of web site building into a simple, thorough and effective process. His cutting edge techniques and performance driven mindset was a successful combination for our business."

About GPE Engineering & General Contractors
As a leading South Florida engineering contractor, GPE Engineering & General Contractors (gpeeng.com) has been providing earthwork, utilities and surface course infrastructure solutions for public and private sector projects since 1979. And as a general contractor serving the Miami/Fort Lauderdale metroplex, GPE has been completing commercial and industrial construction projects on time and within budget for over ten years.

About Bruce Arnold & WebReDesignMiami.com
Miami web designer and Web 3.0 front-end developer Bruce Arnold's WebReDesignMiami.com is a Semantic Web design boutique that reliably and affordably delivers search-optimized, tableless, W3C validated and WAI/WCAG compliant HTML5/CSS3 source with Unobtrusive Javascript/jQuery/Ajax, VA4Most.js HTML5 video/audio, and integrated CMS. Maximum ROI is assured by a PervasivePersuasion.com methodology that encompasses both search marketing and social media.

 
 
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GPE Engineering Contractors Paves iPad-Ready Road to Success with Web 3.0/Miami Web Design

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