PRZOOM - /newswire/ -
Charlotte, NC, United States, 2010/05/28 - The re-branding is a new focus on providing small businesses with information, tools, and resources for greater business profit, or “turning information into intelligence".
Established in 2005, Supplier Diversity Works LLC launches its new brand as Your Business Works! The re-branding reflects a new focus on providing small businesses with information, tools, and resources for greater business profit, or “turning information into intelligence”.
The new focus meets a growing need for small businesses. Research reveals that small businesses struggle with identifying new customers and coming up with new ideas before competitors and finding ways to increase revenue. (Source: The State of Small Business Report, Network Solutions/University of Maryland, 2009). Your Business Works! meets this need through customized and targeted market and competitive research, taking information and turning it into intelligence from which small business owners can profit. As president of Your Business Works! Felicia Watlington, the creator of YESToolkit, will continue to be the guiding force in the development of similar information products.
This new focus will build on the success of yestoolkit, or Your Economic Stimulus Toolkit. YESToolkit emerged in early 2009 as the premier “one-stop shop” e-book and annual subscription service for small businesses seeking stimulus revenue opportunities. It has since evolved into a powerful tool providing small business owners with business leads to real contract opportunities and ongoing market/competitive intelligence research. YESToolkit subscribers also have access to a user-friendly, do-it-yourself strategic revenue action planning guide, weekly targeted contract opportunity updates, and much more. While continuing to support corporate and large purchasing clients with supplier diversity tools and resources, the new focus will allow corporate clients even greater access to small and diverse vendors to meet their diversity sourcing requirements.
Felicia Watlington unveiled the new brand during a free webinar on May 20, 2010, entitled “Success in Diversity Sourcing”. The webinar was the third session this year, intended to help corporate and governmental supplier diversity and purchasing professionals better use our proprietary diversity sourcing tool, built on a highly effective and efficient process.
About Your Business Works!
Your Business Works! (yourbusinessworks.com) provides information products to the small and diverse business market and for supplier diversity. As the leader of Your Business Works!, Felicia Watlington has over twenty years entrepreneurial/corporate experience. For over a decade prior to the founding of Your Business Works!, Ms. Watlington owned and operated a highly successful business consultancy, assisting small business owners with business plans, loan/financing packages, and marketing strategy. Her vast experience covers a broad spectrum, including process management/business process improvement, financial analysis, business development, process/plant engineering, and human resources. She is able to pull from this vast experience and background in developing innovative and effective business intelligence tools for small business owners seeking greater business profitability.
Felicia Watlington received the 2008 Count Me In Micro to Millions Award for Women Business Owners for business growth potential and the Sam Walton Emerging Entrepreneur Award, recognizing her community service over the years. In addition, she was honored as one of the 50 Most Influential Women in 2009, courtesy of The Mecklenburg Times.