Dr. David Saad – founder and CEO of Luristic, pointed out that user experience can be enriched with a virtual spokesperson, if used properly. With the advent of videos on the web, a 3D, immersive, informative, and even entertaining video can substantially enhance the usability of a website. Hence, by incorporating a virtual spokesperson within Lure – Luristic’s flagship suite of open standard Rich Interactive Components (RIC), Luristic is raising the bar in the RUE market.
According to Dr. Saad, the great majority of virtual spokesperson applications have been mostly related to short pitches of few seconds about companies, products, services, or websites. Luristic (Luristic.com) is expanding the usage of a virtual spokesperson to areas such as help, tutorial, FAQ, presentations, demonstrations, and VideoPages which are videos delivered by a spokesperson who recites, explains, and articulates the content of a webpage. Thus, VideoPages are not ads or infomercials but actually a video version of a textual webpage. VideoPages are informative, interactive, collaborative, and even entertaining. They are ideal for those users who prefer listening or watching over reading. Conceivably, if every webpage in a website has its corresponding VideoPage, then websites will become video productions rather than just a set of textual webpages. In essence, the web will borrow from its cousin (i.e., TV) but will have the advantage of being interactive and collaborative, not to mention searchable, referable, and viral.
Similarly, providing users the capability of selecting predefined frequently asked questions and listen to the answers could be a much more fulfilling experience then simply reading the answers. Having a virtual person assisting a user in completing a function or executing a task is much more helpful and satisfying than reading instructions. Most importantly, with a virtual spokesperson, users are empowered with a choice – read, listen, or watch, or any combination thereof.
Practicing what it preaches, an in order to illustrate how virtual spokesperson videos can be delivered with its products and services to its customers, Luristic has implemented four spokesperson videos on its website:
• Pitcher in the home page promoting the company, its products, and services.
• Commentator in any webpage to illustrator how a textual webpage can be complemented by a video that explains the content of the webpage as opposed to a video advertisement.
• Tutor that offers assistance for all major functions such as register, login, review, search, etc.
• Dialogue between two actors, one asking a frequently asked question and the other answering it.