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Borealis and Borouge Sponsor CRU 4th World Wire & Cable Conference 2010 Vienna - Borealis and Borouge, leading providers of innovative, value creating plastics solutions for the wire and cable industry, will lead sponsor CRU International's eminent World Wire and Cable Conference in Sweden in 2010
Borealis and Borouge Sponsor CRU 4th World Wire & Cable Conference 2010 Vienna

 

PRZOOM - /newswire/ - Vienna, Austria, 2010/05/12 - Borealis and Borouge, leading providers of innovative, value creating plastics solutions for the wire and cable industry, will lead sponsor CRU International's eminent World Wire and Cable Conference in Sweden in 2010. Borealis

   
 
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Sponsorship of the 4th annual conference reflects the companies' active commitment to promote discussion and drive investment in technology and product innovations to support the industry's continued success.

The World Wire and Cable Conference (wireandcableconference.com) provides delegates from across the sector with updates and insight into the latest movements of the worldwide wire and cable industry from the leaders in the field. More than 250 participants attended the 2009 event, regarded as a key networking venue and source of information on market dynamics and strategy issues. The 2010 conference will be held at the Radisson Blu Scandinavia hotel in Gothenburg, Sweden, from June 4-6, 2010.

Sweden is a key strategic location for Borealis' on-going enhancement of its capability to provide advanced materials to the growing wire and cable market. Its EUR 400 million investment in the company's Stenungsund site, to be inaugurated in June 2010, will enable Borealis to maximise flexible feedstock and increase total capacity to 700,000 t/y. This makes Borealis' Northern European base a leading world scale polyethylene (PE) facility for infrastructure applications.

Borealis' step change technological solutions respond directly to its customers' needs for production, installation and cable-system lifetime improvements. The capacity expansion at Stenungsund, which includes a new 350,000 t/y high-pressure low density Polyethylene (LDPE) plant, and modernisation and streamlining of compounding and related material handling facilities, builds on Borealis' existing Borstar® technology platform. It will secure the continuing, high quality level of its well-known Supercure™ and Visico™ insulation brands for high and medium voltage cables.

Expansion of Borealis' capabilities at Stenungsund extends to its on-site Innovation Centre, Borealis' competence centre for wire and cable product development. The addition of a new pilot cable line reinforces its commitment to support customer innovation by shortening development lead times.

"As industry demand for reliable cross-linked PE power cables continues to grow, and especially for EHV, HV, MV and DC cables, we will continue our approach of the last 50 years of working together with customers to understand and respond to their needs," comments Marc Hubert, Borealis' Vice President for Wire and Cable. "That way we can deliver the next-generation value-adding products that drive their development of the market applications for the future. The World Wire and Cable Conference 2010 provides players from across the value chain with a valuable opportunity to discuss the latest challenges facing the industry and to cooperate on securing the continuing success of this innovative market. We are pleased to lend our support to this important industry event."

"We are proud that the two leaders in the wire and cable industry Borealis and Borouge will be our lead sponsors for this year's World Wire & Cable Conference", says Nicola Coslett, CEO CRU Events. "The conference is a key forum to exchange information and to see how to continue to provide the most effective and high value solutions to the market. It presents a valuable opportunity for the global leaders in the field."

Borealis Business Unit Wire&Cable
Borealis (borealisgroup.com) is the world's leading provider of innovative, value creating plastics solutions for the wire and cable industry. Our solutions are customer-driven and designed to satisfy the industry's continuously evolving demands for higher technical performance. They can be found in the most challenging extra-high voltage (EHV) and high voltage (HV) cable applications, as well as medium voltage (MV) and low voltage (LV= energy transmission and distribution cables, building wires, and communications cables. In answer to the need for production, installation and cable-system lifetime enhancements, we create the innovation links that secure world-class, step-changing solutions and benefit the whole wire and cable value chain.

Borealis is a leading provider of chemical and innovative plastics solutions that create value for society. With sales of EUR 4.7 billion in 2009, customers in over 120 countries, and 5,200 employees worldwide, Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, the leading energy group in the European growth belt. Borealis is headquartered in Vienna, Austria, and has production locations, innovation centers and customer service centers across Europe and the Americas. Through Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company (ADNOC), one of the world's major oil companies, the company's footprint reaches out to the Middle East, Asia Pacific, the Indian sub-continent and Africa. Established in 1998, Borouge employs approximately 1,400 people, has customers in more than 50 countries and its headquarters are in Abu Dhabi in the UAE and Singapore.

Building on the unique Borstar® technology and their experience in polyolefins for more than 50 years, Borealis and Borouge provide innovative, value creating plastics solutions for the infrastructure (pipe systems and power and communication cables), automotive and advanced packaging markets. In addition, Borealis offers a wide range of base chemicals from melamine and plant nutrients to phenol and acetone.

Today Borealis and Borouge manufacture over 4 million tonnes of polyolefins (polyethylene and polypropylene) per year. Borouge (borouge.com) is currently tripling its polyolefins manufacturing capacity to 2 million tonnes per year (t/y) by mid-2010 and an additional 2.5 million t/y is scheduled for 2013. The companies continue to invest to ensure that their customers throughout the value chain, across the globe, can always rely on product quality, consistency and security of supply.

Borouge and Borealis are committed to the principles of Responsible Care® and proactively contribute to addressing the world's water and sanitation challenges through their Water for the World™ (waterfortheworld.net) initiative.

 
 
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Borealis and Borouge Sponsor CRU 4th World Wire & Cable Conference 2010 Vienna

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Contact: Lena Aschauer - BorealisGroup.com 
+43 122 400 602 lena.aschauer[.]borealisgroup.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Borealis AG securities in any jurisdiction including any other companies listed or named in this release.

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