The PR and creative communications agency will handle media relations for the project including seeding with key opinion formers, social media activity and developing media partnerships. The campaign kicks off with immediate effect.
The as yet unannounced release for the Guildford-based studio is a unique, persistent online title and showcases the innovation that Supermassive has become renowned for in console-based game development.
The win follows the agency’s recent reappointment by Future UK to handle the PR for the biggest night in the videogames industry’s calendar – the 28th annual Golden Joystick Awards.
Geraint Bungay, Supermassive’s Online Publishing Director said “Boom! demonstrated a real understanding of the market, the personas of our target audience and some strong creative ideas. We’re looking forward to working closely with the agency to launch this unique new property”.
“We’re focused on utilising both social media and traditional channels to build awareness and a community around the launch of a revolutionary new title from Supermassive Games. We’re delighted to have been appointed” said Justin Crosby, founder of Boom!
Boom! was founded in Summer 2009 by Justin Crosby who has over 15 years experience working in the games and entertainment industries creating award winning campaigns for brands such as Microsoft Xbox, Activision, Eidos, Carling, Philips Electronics and Miller Genuine Draft.
Boom! (boomdialogue.com) is a pr and creative communications consultancy. Established in 2009, the agency offers marketing and communications solutions to entertainment brands. From media relations to event management, strategic consultancy to digital outreach and most points in between, Boom! is dedicated to creating innovative consumer communications campaigns for clients including Supermassive Games and the Golden Joystick Awards for Future UK. The Boom! team has years of experience working with some of the world’s biggest brands and entertainment franchises and using this knowledge we are committed to delivering high quality and high value communications solutions for our clients. We aim to become renowned and for our creativity, insight, energy, talent, value for money and great client service.
About Supermassive Games
Supermassive Games Limited is an independent games developer established in 2008 and based in the South East of England in Guildford. Founded by industry veterans it has grown to over 75 people developing games for the PS3. It will be launching its first self-published title later this year on the PC, a new slant on the online games genre appealing to a wide audience. For all contacts please refer to Boom!