The announcement was made by Norm Angrove, senior manager, PPG value-added programs, at the recent MVP Business Solutions Conference at the Paradise Point Hotel in San Diego.
The portal, developed in conjunction with Infogroup, Inc., a U.S.-based, global provider of business information, will provide MVP collision centers and CertifiedFirst® Network participants access to industry-leading U.S. and Canadian business data as well as U.S. consumer material. Available exclusively at ppgmvp.com, the new Web portal will enable users to develop targeted marketing lists and to conduct direct mail, telemarketing and e-mail campaigns, all from one system.
“We are excited to work with the MVP Business Solutions team and their customers to create top-notch marketing campaigns,” said Joe Lemoine, president, Infogroup Mid Markets Division. “With its special breed of marketing assists, we’re confident that the PPG Marketing Portal will help MVP and CertifiedFirst Network shops reach their target audience effectively and maximize their ROI.”
Infogroup’s extensive capabilities and resources enable targeted sales, effective marketing and astute research solutions through the portal. Its information banks power innovative tools and offer solutions for businesses to efficiently and effectively reach customers and prospects through multiple channels, including the world’s most powerful Internet search engines.
“When we announced this new marketing tool to customers at our sold-out conference, it was no surprise that the response was overwhelmingly positive,” Angrove said. “Given the tough economic climate that collision centers are dealing with, this innovative Web portal will provide a turbo-charged assist for strengthening their marketing initiatives.”
PPG collision center members interested in learning more about the marketing portal are invited to attend one of three scheduled webinar demonstrations: Tuesday, May 11, at 9 am ET; Thursday, May 13, at 1 pm ET; or Monday, May 17, at 4 pm ET.
For more about MVP Business Solutions and the new marketing portal, or to register for a webinar training session, email MVPmailbox[.]ppg.com, contact a PPG territory manager, or visit ppgmvp.com/.
When introduced more than a decade ago, MVP Business Solutions was the first program of its kind in the collision repair industry. Since then, thousands of collision center owners and managers have taken advantage of MVP’s innovative services to improve the way they run their businesses. Green Belt Training is part of the MVP program.
PPG Industries’ vision is to continue to be the world’s leading coatings and specialty products company. Founded in 1883, the company serves customers in industrial, transportation, consumer products, and construction markets and aftermarkets. With headquarters in Pittsburgh, PPG (ppg.com) operates in more than 60 countries around the globe. Sales in 2009 were $12.2 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG).
CertifiedFirst is a trademark of PPG Industries Ohio, Inc.