PRZOOM - /newswire/ -
Palma de Mallorca, Spain, 2010/04/22 - Sol Meliá has inaugurated a new four star hotel in Germany today, adding to the twenty hotels already run by the company in Germany, now the second biggest country in the Sol Meliá hotel portfolio.
• The company now operates 21 hotels with more than 3,200 rooms in Germany, making it the second largest country for Sol Meliá hotels.
• After generating revenues of 77 million euros in Germany in 2009, the company announces a new organisational structure to support its strategy.
The Innside Dresden Hotel is located in the heart of the capital of Saxony. It is the most baroque of German cities, lying in the valley of the River Elba, 200 kilometres south of Berlin and 150 kilometres from Prague (Czech Republic). The hotel is very near the most emblematic of Dresden’s attractions, including the Frauenkirche (Church of Our Lady) or Semper Oper (opera theatre), and only 11 kilometres from Dresden airport.
The Innside Dresden Hotel is built within a historic building with a baroque façade, thoroughly renovated internally by the prestigious architects Woerner und Partner in line with the cutting-edge format of the urban and functional Innside brand, also featuring numerous works of art and images of some of the most famous personalities in local history.
The hotel provides 180 rooms and suites, all equipped with the latest technology and designer furniture in pure white and deep red, with a touch of baroque gold in tribute to traditional architecture. The open-plan bathrooms are also one of the innovative features characteristic of the Innside brand. Dining options include the spectacular Twist Skybar on the sixth floor of the hotel, surrounded by windows which provide views of the Frauenkirche; the VEN restaurant for up to 200 diners; and a smokers’ lounge with a great choice of international products. The hotel also has a relaxation and wellness area with a solarium, steam bath and designer sauna, as well as a fully equipped gym, to provide guests with a choice of great relaxation experiences during their stay. Business travellers are also catered for with fantastic modern facilities for business events, including three meeting rooms offering a total surface area of 285 square metros.
The Innside Dresden Hotel has been operating since January and today hosted its official inauguration ceremony attended by Daniel Lozano, Senior Vice President of Meliá Hotels, and Kai Lamle, Vice President Sol Meliá Germany. The Vice Chairman and CEO of Sol Meliá, Gabriel Escarrer, also declared that “the company will do everything in its power to ensure the hotel provides many years of unique experiences to visitors to Dresden”.
Germany, strategic market
The addition of the new Innside hotel (the highest rated hotel brand by customers of the hotels.de website in 2009) confirms Sol Meliá’s consolidation strategy in Germany, where it now has 21 hotels and almost one thousand employees. Company growth in Germany - which will also see the inauguration of the Tryp Berlin Mitte at the end of the year – has led to a new organisational structure based around three different areas and headquartered in Dusseldorf, focused on enhancing the sales network and centralizing operations.