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Borouge Underlines its Commitment to Innovation for China’s Growth Industries at Chinaplas - At Chinaplas 2010, Borealis' joint-venture Borouge, demonstrates its commitment to applying world-class innovative plastics solutions to support the challenges and demands of China and Asia's rapidly growing industries
Borouge Underlines its Commitment to Innovation for China’s Growth Industries at Chinaplas

 

PRZOOM - /newswire/ - Shanghai, China, 2010/04/20 - At Chinaplas 2010, Borealis' joint-venture Borouge, demonstrates its commitment to applying world-class innovative plastics solutions to support the challenges and demands of China and Asia's rapidly growing industries. Borealis

   
 
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• Borouge presents its broad range of innovative plastics solutions for infrastructure and advanced packaging applications at Chinaplas 2010, with new solutions for advanced packaging and pipe systems.
• Borouge inaugurates its new compounding manufacturing plant in Shanghai aimed at the regional automotive market.
• Undergraduate scholarships offered to students at Beijing University of Chemical Technology.

At Chinaplas 2010, Borealis' joint-venture Borouge, a leading provider of innovative and value-creating plastics solutions, demonstrates its commitment to applying world-class innovative plastics solutions to support the challenges and demands of China and Asia's rapidly growing industries, such as the infrastructure, automotive and advanced packaging markets.

"As a key event for the plastics industry, Chinaplas is an ideal platform for Borouge to showcase our innovative solutions and to demonstrate our commitment to supporting the growth industries in China," says William Yau, CEO of Borouge's Marketing Company. "With our leading technologies, new manufacturing facilities and enhanced sales and technical services capabilities in China, we are confident to meet the expectations and needs of our customers, helping them to prosper in today's challenging landscape."

Continuous investments in the Chinese market
Beyond investments in people and improved supply chain processes aimed at increasing its ability to serve the Chinese market, Borouge inaugurates on April 20 its new manufacturing facility in Shanghai capable of providing 50,000 tonnes of compounded resins annually to the rapidly growing automotive and household appliances industries. The base resins for this plant are supplied from Borouge's polyolefins complex in Abu Dhabi, where Borouge is currently tripling its polyolefins capacity to 2 million tonnes per year (t/y) by mid 2010. An additional 2.5 million t/y is scheduled for 2013.

Local supply is also being strengthened with the establishment of logistics hubs in Shanghai and Guangzhou, providing improved and flexible responsiveness to local customer demands, as well as consistency and security of supply.

Borouge is also establishing an application centre at its manufacturing plant in Shanghai to enhance its ability to execute research and development and conduct product performance reviews in close proximity to its customers in the automotive and appliance markets. Together with the Innovation Centre in Abu Dhabi, which will be completed at the end of 2011, and the significant innovation capability of Borealis in Europe, the centre aims to offer local customers the opportunity to provide truly differentiated plastics to the market. Borouge is a joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world's major oil companies, and Austrian based Borealis, a leading provider of chemical and innovative plastics solutions.

Supporting education in China
In addition to other universities offering Borouge Scholarships, the South China University of Technology in Guangzhou and the East China University of Science and Technology in Shanghai, Borouge announces that student scholarships will now also be offered to students at the Beijing University of Chemical Technology. This will enable successful students to excel in polymer sciences and engineering and support the rapidly developing plastics industry in China. Borouge also offers an International Scholarship to a high performing student aiming to further their polymer sciences and engineering studies at the Master or Doctorate level.

Innovative plastics solution highlights
Borouge presents innovative plastics solutions for the infrastructure, automotive and advanced packaging markets to the Asian plastics industry at Chinaplas 2010, stand G01, Hall W2, New International Exhibition Centre, Pudong, Shanghai. In particular Borouge presents its new solutions for advanced packaging and pipe systems.

Advanced packaging solutions for Chinese market
Borouge introduces its new generation of polypropylene blown film solutions to the Chinese market. Borstar® multimodal polypropylene technology opens a new property window for blown film with superior processability, stiffness, transparency, gloss, toughness, heat resistance and sealability. Leveraging Borealis' 50 years of experience at the forefront of advanced packaging, Borouge today offers an innovative range of plastics solutions utilizing proprietary technologies such as Borstar process technology and Borealis Nucleation Technology (BNT) to deliver unique property profiles.

BorSafe™ PE100 used in major Chinese project in Tianjin
At Chinaplas 2010 Borouge features the broad and innovative product and service portfolio it offers for pipe applications. This includes the new BorSafe™ PE100 HSCR (High Stress Crack Resistant), which is ideal for creating long-term durable pipes in tough handling conditions. A successful water supply project has been realised in the eco-city of Tianjin in China at the end of last year, where Borouge's BorSafe™ PE100 HSCR solved difficult installation problems. Borouge leads the market today in pipe solutions for drinking water and sanitation, gas distribution and industrial applications and domestic heating and cooling systems.

Investment in innovation for the Chinese automotive industry
By investing in compounding manufacturing facilities in Shanghai and a state-of-the-art logistics hub, as well as an application centre by the end of 2010, Borouge is optimising its product development and supply capabilities to provide customer-focused solutions for the automotive market in the region. Through this approach, the automotive value chain in China will benefit from a close partnership with a Company that is tailoring innovative plastics solutions specifically for the local automotive industry.

For further information please contact:

Craig Halgreen
Vice President Global Communications Borouge
T: +971 2 607 08 07
E: craig.halgreen[.]borouge.com.

Katinka Brodahl
Trade Media Realtions Borouge
T: +65 6311 42 52
E: katinka.brodahl[.]borouge.com.

Borealis is a leading provider of chemical and innovative plastics solutions that create value for society. With sales of EUR 4.7 billion in 2009, customers in over 120 countries, and 5,200 employees worldwide, Borealis is owned 64% by the International Petroleum Investment Company (IPIC) of Abu Dhabi and 36% by OMV, the leading energy group in the European growth belt. Borealis is headquartered in Vienna, Austria, and has production locations, innovation centers and customer service centers across Europe and the Americas. Through Borouge, a joint venture between Borealis and the Abu Dhabi National Oil Company (ADNOC), one of the world's major oil companies, the company's footprint reaches out to the Middle East, Asia Pacific, the Indian sub-continent and Africa. Established in 1998, Borouge employs approximately 1,400 people, has customers in more than 50 countries and its headquarters are in Abu Dhabi in the UAE and Singapore.

Building on the unique Borstar® technology and their experience in polyolefins for more than 50 years, Borealis and Borouge provide innovative, value creating plastics solutions for the infrastructure (pipe systems and power and communication cables), automotive and advanced packaging markets. In addition, Borealis offers a wide range of base chemicals from melamine and plant nutrients to phenol and acetone.

Today Borealis and Borouge manufacture over 4 million tonnes of polyolefins (polyethylene and polypropylene) per year. Borouge is currently tripling its polyolefins manufacturing capacity to 2 million tonnes per year (t/y) by mid-2010 and an additional 2.5 million t/y is scheduled for 2013. The companies continue to invest to ensure that their customers throughout the value chain, across the globe, can always rely on product quality, consistency and security of supply.

Borouge (borouge.com) and Borealis (borealisgroup.com) are committed to the principles of Responsible Care® and proactively contribute to addressing the world's water and sanitation challenges through their Water for the World™ (waterfortheworld.net) initiative.

 
 
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Borouge Underlines its Commitment to Innovation for China’s Growth Industries at Chinaplas

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Contact: Lena Aschauer - BorealisGroup.com 
+43 1 22 400 602 lena.aschauer[.]borealisgroup.com
 
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