Capscan, a leading provider of international address management software and data integrity services, along with its partner Uniserv, Europe's largest specialised supplier of data quality solutions, today announces that, at the Master Data Management (MDM) Summit Europe 2010, they will demonstrate how data quality and MDM can together deliver the business benefits that can be derived from a single view of the customer.
The Master Data Management Summit Europe 2010 is being co-sponsored by Capscan and Uniserv and takes place on the 19th to the 21st April at the Radission SAS Portman Hotel, London.
A single view of the customer is achieved through integration of all contact and transactional data concerning an individual customer or prospect into a single location. This delivers many tangible benefits that include improved customer service, better more efficient marketing engagement, as well as identifying more opportunities for up and cross sell. However, the challenge is achieving this when different data sets relating to a customer are scattered, or held in silos disparately across the organisation. This situation is amplified further when an organisation is merged or acquired.
“MDM without a healthy approach to data quality, especially contact data quality, can be dangerous, leading to the so-called single customer view losing credibility if the data is wrong,” comments Sales Director of Capscan, David Mead. “Successful MDM should concern all dimensions of data quality, including accuracy, timeliness, completeness and meaning. Integration of third party tools with an open architecture into the MDM suite is often a choice many organisations make, as built-in contact data quality tools can be minimal, with a broad focus.”
Capscan (capscan.com) and Uniserv (uniserv.com) will be demonstrating the contact data quality products, services and expertise at the Master Data Management Summit Europe that can optimise MDM tools and processes, as well as help comply with data compliance regulations. Capscan and Uniserv solutions help marketing, finance, operations and customer service professionals to realise MDM success by helping to create a single view of any entity, including customers.
Exclusively sold by Capscan in the UK, Uniserv’s post and mail software for SAP® desktop, web and on-demand applications ensure that only validated and complete addresses are entered into the MDM database, improving the effectiveness and accuracy of marketing and targeting campaigns, as well as enhancing operational processes. An open architecture also ensures seamless integration with leading MDM suites including those from Oracle, SAP, Siebel and Microsoft. The partners also deliver data migration, data cleansing, verification, contact data enhancement and deduplication tools, with a full understanding of the business processes.
”MDM concerns more than just technology,” adds Sales Director at Uniserv, Ulrich Sohn. “Data governance is an important support for an MDM system. Once everyone in the organisation is aware of the processes and tools as well as their own responsibilities for data quality, only then can an MDM system really succeed in the long term.”
Visitors to the Capscan and Uniserv stand will receive free copies of Capscan’s white paper, ‘Data Quality: Perception vs. Reality’ as well as select customer case studies. There will also be a chance to win an iPhone or an iPad on the stand, as well as hands-on demonstrations of Capscan and Uniserv’s data quality solutions for MDM.
The Master Data Management Summit Europe 2010 takes place from the 19th to the 21st April, at the Radission SAS Portman Hotel, London. For further information, please visit the website.