PRZOOM - /newswire/ -
Gurgaon, Haryana, India, 2010/04/12 - Leading e-learning services provider Applect chooses Drishti's Ameyo contact center management suite to imply revenue generating marketing strategies.
Applect Learning Systems - a group venture of Naukri.com is a leader in educational content development for K-12 segment. The enterprise has a huge client base in the student users of their e-learning website where Students use various paid as well as free self-learning educational services. Applect as a business strategy keeps a track of all the free as well as paid users and creates prospective user lists for telemarketing campaigns. Drishti integrates business intelligence to their marketing campaigns by helping them setup a customer contact center to create revenue generating opportunities.
Elaborating on the role played by Drishti's award-winning Ameyo Contact Center Suite (CCS), Swapnil Tripathi, Head-Sales & Marketing, Applect says - "In our business, we have to contact parents and students who are registered users of our website. There is lot of time spent in trying to talk to them since their availability for a discussion is highly undefined. Drishti solution helped us in contacting more consumers within same time and resources and hence improved productivity per resource. To sum it up, Drishti's dialer solution helped us contact more consumers within given time and resources. It has a simple interface and functioning which makes it easy to adapt and install."
Ameyo CCS is a powerful solution that helps enterprises like Applect devise revenue generating marketing strategies. With a smart end-to-end technology solution like Ameyo, Applect could not just manage the student users but also reach out to more users to subscribe to their services. The interactive e-learning module of Applect intelligently maps the intellect of the user and modifies their learning material automatically. Applect collects the user feedback and makes changes to the system based on this. For this, they required a solution that was flexible enough to accommodate these process changes and deliver with the same quality. Ameyo is a next-generation communications suite that empowers businesses to be more adaptable as it dynamically responds to process innovations. SOA and MDA based architecture of Ameyo enables least turn-around-time for business application development at an extremely reasonable cost.
Ashdhir Kinra, Director, Cohesive Technologies (VAR of Drishti-Soft) says - "In the current competitive business scenarios, enterprises have realized the need to be more agile and constantly innovate on their business offerings and services. Unlike the conventional silo approach with disparate systems that lead to bad interfacing, operational inefficiency and high TCO (total cost of ownership); Ameyo eliminates loose integration and operational rigidity. This enables the enterprise transition to a next level of user satisfaction."
Rapidly emerging enterprises like Applect understand the role an advanced technology solution can play in the growth path. With end-users as the focus, business strategies are growing more innovative and involve rapid changes in the core technology. Intelligent and adaptable solutions like Ameyo provide the platform to design and implement changes at a fraction of time and cost as compared to any legacy solution.
Applect Learning Systems Pvt. Ltd., a Sister concern of naukri.com is a leader in the development of educational content with a deep focus on the K-12 segment. Having worked with global education brands in projects involving education, gaming and assessment, Applect has a significant amount of work in custom content development. Their service portfolio includes development of courseware, assessment items, teaching pieces, simulations, and conventional training materials for clients placed across the globe. Their web-based learning and assessment initiative is a popular platform among students and parents.
About Cohesive Technologies
Cohesive Technologies is a noted value integrator in the Telco domain. With a highly experienced team of sales and technology advisors, Cohesive delivers innovative solutions with robust and result oriented approach. The company has build business partnerships with various technology providers to deliver a high quality product mix to the market like Grandstream and Applianx.
Drishti-Soft Solutions Pvt. Ltd (drishti-soft.com) is a leading innovator of communications technologies for next-generation enterprises, empowering them to dynamically manage their business processes. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI. Drishti's multi-award winning innovative solutions are powering millions of customer interactions across the globe.