Free press releases distribution network?

Agency / Source: NAVTEQ North America, LLC

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



NAVTEQ LocationPoint™ Advertising Drives 7.0% Click-Thru Rate for McDonald’s - McDonald’s chooses NAVTEQ advertising service for first pilot mobile campaign in Finland
NAVTEQ LocationPoint™ Advertising Drives 7.0% Click-Thru Rate for McDonald’s

 

PRZOOM - /newswire/ - Chicago, IL, United States, 2010/04/13 - McDonald’s chooses NAVTEQ advertising service for first pilot mobile campaign in Finland.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Tracking/Navigation Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has released results of its first location targeted campaign in Europe by a global brand advertiser, McDonald’s.

The campaign, powered by NAVTEQ LocationPoint™ Advertising, enabled McDonald’s to deliver location-relevant mobile ads to users of Nokia Ovi Maps when they were within a certain distance of McDonald’s 82 restaurants in Finland. The ad campaign promoted a McDonald’s cheese burger for 1 euro, resulting in a solid, measureable ROI, a 7.0% click-thru rate. Consumers clicked on the ads to see promotion details and receive driving or walking directions to the nearest store location. Of users who clicked through, 39% selected the click-to-navigate option which offered ”drive to” or ”walk to” navigation to the nearest McDonald’s location using Nokia’s Ovi Maps navigation.

“Targeting consumers when they are near our locations and then navigating them right into our stores is powerful marketing for McDonald’s,” said Tomi Wirtanen, head of marketing, McDonald’s Finland. “We are thrilled with the results from this campaign. NAVTEQ LocationPoint proved that location targeted mobile advertising does indeed drive foot traffic into our restaurants.”

Gartner predicts that worldwide sales of mobile phones will overtake PCs for web surfing by 2013, with a 1.82 billion install base of smart phones and browser-equipped feature phones.* NAVTEQ is uniquely positioned to deliver and manage a turnkey advertising solution to smart phones given its role as a leader in location content and services, its relationships with hundreds of hundreds of affiliate partners and its ability to distribute attractive dynamic advertising inventory.

"NAVTEQ is uniquely positioned to bridge the digital and physical worlds by combining the location assets from NAVTEQ and the consumer reach of Nokia,” said Tuula Rytilä-Uotila, Vice President Location, Nokia. “As consumers turn to their mobile devices for more services, such as music, maps, and entertainment, contextually relevant advertising can enhance the consumer experience while minimizing costs of the services to users.”

“McDonald’s is among the first advertisers in Europe to provide insight into the growing location based advertising market,” said Christopher Rothey, vice president market development and advertising for NAVTEQ. “The outstanding performance of the McDonald’s campaign validates the promise that location-based ads are more relevant to the consumer and greater relevance means higher impact.”

*Source: Mobile Entertainment - mobile-ent.biz/.

About McDonald’s Europe
McDonald’s Europe (mcdpressoffice.eu) is the region’s leading food service retailer with more than 6,600 restaurants in 40 countries serving 12 million customers a day. More than 60% of McDonald’s restaurants in Europe are owned and operated by independent local business men and women.

About NAVTEQ
NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4600 employees located in 203 offices in 45 countries.

NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved.

For more information, send e-mail to stella.smith@navteq.com.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Tracking/Navigation Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: NAVTEQ North America, LLC

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Tracking Navigation - Purchase keywords tags asset tracking, fleet management / Banner Ads!.

 
  Your Banner Ad showing on ALL
Tracking/Navigation articles,
CATCH Visitors via Your Competitors Announcements!


NAVTEQ LocationPoint™ Advertising Drives 7.0% Click-Thru Rate for McDonald’s

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Stella Smith - NAVTEQ.com 
866-462-8837 stella.smith[.]navteq.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any NAVTEQ North America, LLC securities in any jurisdiction including any other companies listed or named in this release.

Tracking/Navigation via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From NAVTEQ North America, LLC / Company Profile


Read Tracking/Navigation Most Recent Related Press Releases:

Safran’s SpaceNaute Navigation System Chosen for New Ariane 6 Launch Vehicle
AGI Partners with Singapore’s NTU-ATMRI to Develop Urban UTM Solutions
GE’s Marine Solutions Strengthens its Presence in ASEAN and China
Leonardo Introduces Latest Generation Active Sonar At Euronaval
Kyrgyz Republic's Main International Airport Adopts NEC's Air Navigation System Solution
MiX Telematics Introduces Industry First Connected Asset Solution
Sparta Systems Announces Silver Sponsorship and Speaking Engagement at the 11th Annual Global Food Safety Summit
MiX Telematics Showcases its Smart Solutions At CTIA Super Mobility 2016
Frost & Sullivan Highlights TSPS, Inc. for Setting the Bar in Customer Value in the North American Commercial Vehicle Smart Parking Services Market
Curtiss-Wright Adds 90-Day Underwater Locator Beacon (ULB) Support to Crash Protected Recorder Family

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  NAKIVO, Inc.

Visit  BizJobs.com

Visit  Triggr & Bloom







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today