Silverpop®, a provider of an on-demand email marketing and marketing automation platform serving the unique needs of B2C and B2B marketers, has been recognized by business media outlet AlwaysOn as one of the "OnDemand Top 100" winners.
The OnDemand 100 winners were selected from among hundreds of technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous, three-month selection process to finalize the 2010 honorees. Criteria for recognition included innovation, market potential, commercialization, stakeholder value and media buzz.
"As the digital information created by businesses continues to explode at astronomical rates, the need to store, manage, analyze, and share this information is becoming extremely challenging," said Tony Perkins, founder and editor of AlwaysOn. "We congratulate this year's OnDemand 100 for providing the technology platforms and services needed to manage and leverage this new era of information complexity and overload."
"This has really been an exciting week at Silverpop, first with the enthusiastic response we received from the marketplace regarding the launch of our Engage 8 platform and now with this prestigious recognition," said Bill Nussey, Silverpop's CEO. "We have long believed that the solutions serving traditional email marketing campaigns and B2B lead management programs should ultimately come together. Email is ─ by far ─ the most common and heavily used aspect of lead management. Likewise, the unique tools in lead management like CRM integration and sophisticated automation are just as valuable to email marketers. Silverpop's combination of its very powerful email and lead management solutions into one extraordinary platform creates a marketing solution with more functionality for both B2B and B2C marketers than anyone in the marketing world has seen before."
Silverpop Engage 8 uniquely combines sophisticated email marketing tools with the company's top-ranked marketing automation and lead management applications in its B2B solution. B2B marketers now have access not only to marketing automation and lead management tools but also to one of the most stable, scalable email delivery infrastructures in the world. And B2C marketers can utilize Silverpop's powerful email platform that treats millions of recipients as unique individuals while taking advantage of marketing automation capabilities like Silverpop's visual drag-and-drop campaign builder as well as the ability to score and rank customers and prospects based on business criteria they set.
Silverpop's on-demand marketing platform helps marketers succeed in turning prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multichannel digital messaging. Companies rely on the Silverpop Engage platform to create and manage sophisticated email marketing campaigns that reach millions of individuals-one at a time-engaging prospective customers and enhancing lifetime customer value and brand loyalty. Silverpop's marketing automation capabilities enable B2B marketers to efficiently manage leads and drive qualified sales opportunities through scoring and by nurturing campaigns that move prospects from interest to conversion.
Silverpop's industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop's marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at silverpop.com/.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.