Release date: 2010-04-07

Leading Media Consultant Carisa Miklusak to Speak at F5 Expo in Vancouver British Columbia

(PRZOOM - Press & Newswire) —  Cincinnati, OH, United States, 2010-04-07 - Carisa Miklusak, Entrepreneur and Co-Founder of SoMedios, will speak at the F5 Expo in Vancouver on Social Media Response Strategy, one of the largest concerns organizations face today in new media


Carisa will discuss how creating a social media strategy and a corporate response strategy empower organizations to capitalize on engagement with social media users. “Organizations are often hesitant to enter into the social media space for fear of consumers or employees posting negative comments. But the fact is that these users may already be commenting and when companies choose to ignore the online conversation, a conscious decision is made to delegate their brand authority to their audience. The good news is that with a proper response strategy, companies can productively engage their audience, leveraging both positive and negative content to build relationships” said Miklusak.

As social media has become a critical factor in business success, Carisa will also discuss how to streamline efforts in the vast social and mobile media space so that organizations can scale and sustain their social media campaigns. “What allows social media to make such an impact on businesses is the trust that exists between users. Members of a social network tend to trust one another more than they do an organization or brand” Said Miklusak.

The F5 Expo will feature a keynote presentation from Malcolm Gladwell, and presentations from over 20 other expert speakers from companies and agencies on the leading edge of integrated marketing. The F5 Expo has emerged as a leading new media technology conference in North America. Lindsay Smith, the CEO of F5, has revolutionized the concept of a standard expo and transformed it into a rich educational forum. With a focus on empowering businesses to capitalize on quickly evolving technology opportunities, F5 Expo offers small and enterprise businesses alike an exciting forum for learning new strategies," Miklusak said. "F5 Expo connects leading industry professionals and award winning ideas in a collaborative setting." Carisa Miklusak will speak Wednesday during the Expo.

About Carisa Miklusak

Carisa ( has more than 10 years of experience in strategically grounded interactive marketing communications. Carisa works with organizations diverse in industry and size including many Fortune 500 companies and top brands such as Microsoft,, Personified and BC Hydro. In addition, she is an educating member of the GLG Consulting Network, working with investment firms throughout North America. Carisa’s passion is rooted in leading executives to uncover and move organizational roadblocks. Offering consulting services in business development, new media marketing and leadership productivity, Carisa and her team partner with organizations to drive measurable bottom line results. With a passion for educating, Carisa shares her knowledge and experiences through interactive speaking engagements and digital journalism.


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