March 2010 ushered web design firm August Ash, Inc. into its 12th year of years helping primarily small- to mid-size companies meet their online goals.
Well outside the industry norm, AAI’s consistent growth remains entirely the product of customer referrals. The company’s small sales team makes no cold calls, and the sales approach can be considered anything but aggressive. Despite this, however, the August Ash phones stay abuzz with prospective customers who have seen the company’s web design work, or have seen results achieved by its Minneapolis search engine marketing department.
“None of our business is solicited,” said Founder and President Erich Hanson. “It all comes to us, which is something we don’t take for granted.”
Marketing models like this may not be conventional, but in the case of this Minneapolis web design company, the results speak for themselves. AAI hired an additional 5 full-time employees in the year’s first quarter (bringing the total to 23), are in the early development stages of opening a satellite office out-of-state, and the company just closed the books on what may show to be a record month for business.
Success, though, isn’t just a numbers game. And talking to Erich Hanson, or Vice President Shawn Haukaas, one gets the impression that there’s more at stake than just revenue.
“Customers expect that, when we say, ‘Sit back, relax, and leave the website to us,’ we’re actually going to deliver that kind of experience,” Hanson said. “A big part of our success hinges on our ability to do what we say we’ll do.”
If the first 11 years have been any indication, it appears that August Ash (augustash.com) is situated nicely to bring that level of web design and marketing to a new generation of local businesses and non-profits.